Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile app and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed at The FutureBook Conference 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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The Publishers Association is launching a new campaign, The Textbook Challenge, after an independent survey found that 63% of primary and secondary teachers in English schools could be "making more use of textbooks" - while one in five don’t use them at all. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Children’s authors such as Tom Fletcher, Chris Hoy and the children’s laureate Chris Riddell have signed up to take part in next year’s ‘Biggest Book Show on Earth’, organised by World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek
[ AdWeek | 2016-11-10 00:00:00 UTC ]
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The word most frequently used to describe this year's fall regional bookseller trade shows was 'energetic.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Let the pros show you how to have the toughest talks. Let the pros show you how to have the toughest talks.Everyone does "difficult conversations" differently. But no matter your approach, the challenge is the same: sorting out really touchy issues while sidestepping the... Continue reading at Fast Company
[ Fast Company | 2016-11-04 00:00:00 UTC ]
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The former Tribune Publishing Company, now known as Tronc, is the owner of The Los Angeles Times and The Chicago Tribune. Continue reading at The New York Times
[ The New York Times | 2016-11-01 00:00:00 UTC ]
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This year's Northern California Independent Booksellers Association fall trade show saw an uptick in attendance as Calvin Crosby oversaw his first fall show as the group's executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Radio star Jay-Jay Harvey has cancelled the next two weeks of her book tour after walking out on her show live on air. Continue reading at Stuff
[ Stuff | 2016-10-27 00:00:00 UTC ]
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Booksellers and publishers alike were inspired by the number of younger booksellers who attended the New Atlantic Independent Booksellers Association fall conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
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Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
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Attended by 300 Southern California booksellers, teachers and librarians, authors, and publishing professionals, the show gave attendees what John Evans, co-owner of Diesel Bookstores, called “a sense of solidarity.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
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Download the PDF versions of all three Publishing Perspectives show dailies from the 2016 Frankfurt Book Fair, featuring discussions of copyright, freedom to publish, and more. The post Download All 2016 Frankfurt Book Fair Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-23 00:00:00 UTC ]
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"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women executives on one hand? Or people of color?" At Thursday's premiere event for Zuckerberg's new television show... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
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Read about the implications of Brexit on publishing, copyright reform, an interview with author Nujeen Mustafa, and more news from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
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Politics meets publishing at the 2016 Frankfurt Book Fair, with discussions of copyright, freedom to publish, and 'Europe and Islam'. The post Download: Thursday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-20 00:00:00 UTC ]
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With David Hockney, H.M. King Willem-Alexander of The Netherlands, and others, the 2016 Frankfurt Book Fair opened to showcase the global publishing scene. By Hannah Johnson This year, the Frankfurt Book Fair will feature people and discussions that show just how political and interconnected the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
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Report finds average earnings for British authors are just £12,500, with legal protections among the worst in EuropeAs publishing prepares for the Christmas rush, with a blizzard of titles due for launch this week on “Super Thursday”, a European commission report has shown that life is less than... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
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Latin America is guest region of honor at this year’s Guadalajara Book Fair. Along with 650 writers from 44 countries, the fair will host a rights exchange program. The post Guadalajara’s Book Fair Takes Wide-Angle Latin American Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-14 00:00:00 UTC ]
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