Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders could probably learn from the media player's wide social strategy. The publisher will collect answers via Facebook, Twitter, Instagram and Snapchat until the presidential election in November 2016. To push the endeavor wide, spots featuring Salma Hayek, Kristen Bell, Rachel Bilson and other celebrities will run on Fusion TV, various digital platforms and over-the-top video channels. The effort will also entail offline activations to create buzz in cities like New York, Los Angeles, Miami and Boulder, Colo., where young people will be asked to complete the phrase "Dear Next President, I wish you would...." The project is the latest brainchild of Hillary Frey, Fusion executive editor, who has been cultivating a "news junkie" audience among Gen Y readers since she joined the company several months ago. Many people considered 2012 to be the first hashtag election, and Fusion's campaign underscores the new reality for politicians who want to connect with young voters. The difference in this election is candidates have to go through many more social channels than they did four years ago. Some contenders have been quick to bring their message to platforms ranging from Twitter to... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-23 00:00:00 UTC ]
News tagged with:
#social channels
Booksellers and publishers alike were inspired by the number of younger booksellers who attended the New Atlantic Independent Booksellers Association fall conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#younger booksellers
#publishers alike
Attended by 300 Southern California booksellers, teachers and librarians, authors, and publishing professionals, the show gave attendees what John Evans, co-owner of Diesel Bookstores, called “a sense of solidarity.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#upbeat show
#publishing professionals
Download the PDF versions of all three Publishing Perspectives show dailies from the 2016 Frankfurt Book Fair, featuring discussions of copyright, freedom to publish, and more. The post Download All 2016 Frankfurt Book Fair Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post download
"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women executives on one hand? Or people of color?" At Thursday's premiere event for Zuckerberg's new television show... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#critical moment
#role models
#designed specifically
Read about the implications of Brexit on publishing, copyright reform, an interview with author Nujeen Mustafa, and more news from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post download
#copyright reform
Politics meets publishing at the 2016 Frankfurt Book Fair, with discussions of copyright, freedom to publish, and 'Europe and Islam'. The post Download: Thursday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post download
Report finds average earnings for British authors are just £12,500, with legal protections among the worst in EuropeAs publishing prepares for the Christmas rush, with a blizzard of titles due for launch this week on “Super Thursday”, a European commission report has shown that life is less than... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#minimum wage
#survey shows
#christmas rush
#titles due
With David Hockney, H.M. King Willem-Alexander of The Netherlands, and others, the 2016 Frankfurt Book Fair opened to showcase the global publishing scene. By Hannah Johnson This year, the Frankfurt Book Fair will feature people and discussions that show just how political and interconnected the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post download
#david hockney
#hannah johnson
Latin America is guest region of honor at this year’s Guadalajara Book Fair. Along with 650 writers from 44 countries, the fair will host a rights exchange program. The post Guadalajara’s Book Fair Takes Wide-Angle Latin American Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post guadalajara
#latin america
The 22-year-old Great American Bargain Book Show has canceled its upcoming spring 2017 show and will close. SIBA, which was planning to merge its fall trade show with GABBS, will be moving ahead with its 2017 event, set for Atlanta on March 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving ahead
This year's Christmas special of Doctor Who will see the Doctor team up with a comic book superhero. Continue reading at BBC News
[ BBC News | 2016-10-07 00:00:00 UTC ]
More news stories like this |
Four weeks ago, I reported on how hacktivist collective Anonymous was planning its own weekly news show. The aim of Teh Weekly News is, Anonymous says, to "balance establishment media by providing unregulated investigative news that has not been molded to corporate or government interests". The... Continue reading at Betanews
[ Betanews | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#good job
MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bleacher report
Proving that everything good and pure in this world will one day be snatched from us, the news broke this week that Mary Berry, the improbably named, immaculately coiffed cookbook author who has served as a judge on “The Great British Baking Show” since its inception in 2010, will be leaving the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news broke
#mary berry
From the opening keynote with Zadie Smith to the closing lunch with Douglas Preston, the energy at the 43rd annual NEIBA fall conference never failed. In part booksellers were buoyed by a strong year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#opening keynote
#zadie smith
#douglas preston
#strong year
The live-action adaptation of “Ghost in the Shell” starring Scarlett Johansson as the cyberpunk-fighting cyborg just dropped its first bit of footage. No doubt manga, anime and genre fans everywhere will have something to say about this brief glimpse of the new dystopia. The first footage from... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live-action adaptation
Attendance at SIBA's September 16-18 show was up 25% over 2015 and one of the main topics of conversation was the plan to move the event to the spring in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-19 00:00:00 UTC ]
More news stories like this |
Asking the question, 'How do we want to continue living together in Europe?' Frankfurt Book Fair's Weltempfang is a hub of debate and inquiry. The post The Trade Show in Political Times: Frankfurt’s Weltempfang appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade show
#political times
#continue living
Critics have branded 2016's Man Booker shortlist "determinedly unstarry", as one of the few household names on the longlist, JM Coetzee, was ejected from the running, with all eyes on Graeme Macrae Burnet from "tiny" publisher Contraband. Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#critics note
#jm coetzee
Some of the 10 books that made the cut for the 2016 National Book Award for Young People’s Literature. Continue reading at The New York Times
[ The New York Times | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literature award
#kate dicamillo