Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-06-16 00:00:00 UTC ]
News tagged with:
#digital content
#branded content
The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | All news stories tagged with:
#quarto
#quarto group
#marketing team
Toni Morrison's Beloved (Vintage Digital) has made its debut in the Amazon charts, following the announcement of the 88-year-old author's death last week. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 00:52:07 UTC ]
More news stories like this | All news stories tagged with:
#toni morrison
#amazon charts
Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | All news stories tagged with:
#bottom lines
#b2b publications
#target audience
Verizon started looking to offload Tumblr since at least May. Now it's found a taker. Automattic Inc., the software company behind the online publishing platform WordPress, has agreed to scoop up the blogging platform both companies said Monday afternoon. Terms of the deal were not disclosed.... Continue reading at AdWeek
[ AdWeek | 2019-08-12 21:22:39 UTC ]
More news stories like this | All news stories tagged with:
#online publishing
#monday afternoon
#blogging platform
#software company
The New Yorker writer examines the conflicting impulses and cultural moments that define her. Continue reading at The Washington Post
[ The Washington Post | 2019-08-09 15:52:15 UTC ]
More news stories like this |
In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | All news stories tagged with:
#book market
#online retail
#double-digit growth
#post china
Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 08:49:23 UTC ]
More news stories like this | All news stories tagged with:
#macmillan
#macmillan education
Peter Dutton says federal police should consider ‘public interest implications’ before investigating leaks that involve journalistsHome affairs minister Peter Dutton has given new directions to the Australian federal police on investigations into journalists and media organisations.The decision... Continue reading at The Guardian
[ The Guardian | 2019-08-09 07:01:12 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#chilling effect
#federal police
#extra steps
#media organisations
This fall, four indie presses distributed by Consortium Books & Distribution are expanding beyond their well-established adult niches by publishing books for young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#young readers
#publishing books
Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#company spent
#virtual meetings
#stranger things
#air force
#clients including
#biggest challenges
For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | All news stories tagged with:
#print titles
#printed word
#hearst
#print publication
#ad revenues
#sales pitch
#increasing sales
IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#vice president
#work closely
#census bureau
Content is everywhere. In fact, there is an overabundance of content out there at the click of a button or the swipe of the screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
More news stories like this |
The brand is launching an in-house-managed imprint that will release hands-on interactive formats for kids up to five years old. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
More news stories like this |
Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | All news stories tagged with:
#magazine publisher
#digital content
#e-book
#free e-book
#ll notice
#phone calls
#hanley wood
#b2b publications
#paying subscribers
In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#recently begun
#entertainment business
Elizabeth Lim’s “Spin the Dawn” follows a girl who disguises herself as a boy in the hopes of becoming the imperial tailor. Continue reading at The Washington Post
[ The Washington Post | 2019-07-30 16:00:58 UTC ]
More news stories like this | All news stories tagged with:
#fantasy series
Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
More news stories like this | All news stories tagged with:
#cambridge university press
#conference proceedings
Scholastic cited a host of factors for a 55% decline in operating income in the fiscal year ended May 31, 2019. Revenue rose 2% in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#scholastic
#operating income
#big hit