Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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Six books are in the running for the £30,000 FT and McKinsey Business Book of the Year Award, with former winner Raghuram Rajan returning to the shortlist. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 07:08:32 UTC ]
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Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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Four devotionals, including Sarah Young’s classic 2004 ‘Jesus Calling,’ made the top 10 on PW’s Religion Nonfiction bestsellers list; 'Overcomer' tops as the new film of the same name debuts in theaters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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#takes #1
[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
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Charlotte, N.C.-based private equity firm Falfurrias Capital Partners has acquired a majority stake in Industry Dive, the seven-year-old B2B media company whose online verticals span 19 different sectors including banking, construction, retail and supply chain. Contacted via email, Industry... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 16:26:03 UTC ]
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The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
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The rise of unionization in digital media is normally framed in one of two extreme ways: as an innovation-killing millstone Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-29 15:09:31 UTC ]
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The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. The post ‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies appeared... Continue reading at Digiday
[ Digiday | 2019-08-29 04:01:18 UTC ]
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In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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The author's second memoir is a raw and candid account of the power of committed love to combat life’s sorrows. The post Rick Moody’s New Book Takes on Marriage, for Better and for Worse appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-08-26 10:00:08 UTC ]
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Treating the U.S. tariffs as another business challenge—along with rising production costs, slimmer profit margins, and more stringent regulations—is the pragmatic way forward for Hong Kong and China print manufacturers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Sceptre will publish Signs of Civilization: How Punctuation Changed History by Norwegian academic Bård Borch Michalsen later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-08-23 00:43:47 UTC ]
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[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Tupelo Hassman’s follow-up to “Girlchild” has a lighter touch and a more hopeful message. Continue reading at The Washington Post
[ The Washington Post | 2019-08-17 12:00:00 UTC ]
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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