FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-16 00:00:00 UTC ]
News tagged with: #digital content #branded content

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Hitting the Books: Why AI won't be taking our cosmology jobs

The problem with studying the universe around us is that it is simply too big. The stars overhead remain too far away to interact with directly, so we are relegated to testing our theories on the formation of the galaxies based on observable data. Simulating these celestial bodies on computers... Continue reading at Engadget

[ Engadget | 2023-06-18 15:30:05 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #quantum mechanics #bear fruit #existing laws


Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #study finds


CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #children’s book #middle grade #growth opportunities #book market


Google and Facebook urged by EU to label AI-generated content

Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian

[ The Guardian | 2023-06-05 13:06:04 UTC ]
More news stories like this | All news stories tagged with: #digital content #artificial intelligence


Publicis Groupe joins content standards body

The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”. Continue reading at Media Week

[ Media Week | 2023-06-05 12:11:00 UTC ]
More news stories like this | All news stories tagged with: #digital media


The Audiobook Market, and Revenue, Keeps Growing

The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook sales #double-digit growth #audiobook market


Fatimah Asghar takes the inaugural Carol Shields Prize for Fiction.

The “richest literary prize in the world for women and non-binary writers,” The Carol Shields Prize for Fiction, announced its first winner over night at an event at Parnassus Books. Please have a glass in hand … Fatimah Asghar, author of When We Were Sisters, published by One World/Random... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-05 13:34:53 UTC ]
More news stories like this | All news stories tagged with: #literary prize #parnassus books #non-binary writers


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print book #nielsen #print books #flat compared


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #artificial intelligence #ad formats


BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #retail sales


Southern Manitoba libraries battle defunding attempts over sex-ed content in children's books

What started last year with a group trying to get a few children's sexual education books pulled from the shelves of a southern Manitoba library has now turned into accusations that its staff are pedophiles and a campaign to defund it, the... Continue reading at CBC

[ CBC | 2023-05-01 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries


The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this | All news stories tagged with: #harry potter


Blackstone and Valiant Announce Inaugural Novels Based on Comics Content

Blackstone Publishing and Valiant Entertainment announced four inaugural titles featuring novelizations of comics characters. The first books are due out in early 2025. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #blackstone publishing


American Libraries Are Taking a Stand Against Book Bans

Some of the best moments of my life have been spent in libraries, first as a patron, later as a librarian, and I have witnessed firsthand how hard the past few decades have been on libraries. As America has continued to dismantle its social safety net, libraries have been forced to pivot from... Continue reading at Electric Literature

[ Electric Literature | 2023-04-21 11:05:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #electric literature #book bans


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #miami beach #newly launched #marketing ecosystem


At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | All news stories tagged with: #american culture #major shift #challenges appeared


What Would It Take to Imagine a Truly Alien Alien?

Science fiction illustrates the perspective-bending challenge of conjuring intelligent life that’s radically different from humans. Continue reading at Wired

[ Wired | 2023-04-18 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction


'Harry Potter: Quidditch Champions' will take the Wizarding World's broomstick sports online

Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget

[ Engadget | 2023-04-17 22:37:36 UTC ]
More news stories like this | All news stories tagged with: #harry potter #hogwarts legacy #transphobic views #justice league


Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #snoop dogg


ComiXology Veterans David Steinberger and Chip Mosher Launch Comic Book Publishing Company

DSTLRY will focus on premium comics and collectibles with a resellable digital marketplace that "redefines" the creator-owned business structure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #comic book