FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-16 00:00:00 UTC ]
News tagged with: #digital content #branded content

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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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The Agence France-Presse is suing Elon Musk's X over news content payments

Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget

[ Engadget | 2023-08-03 10:55:01 UTC ]
More news stories like this | All news stories tagged with: #french publisher #copyright law #news content #digital platforms #law requires #content produced #elon musk #fair agreement


An 'alpha vagina' gets top billing in YA star Elizabeth Acevedo's first (very) adult novel

Bestselling YA novelist Elizabeth Acevedo explains why 'Family Lore,' her first novel for adults, features sex, magic and an 'alpha vagina' Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-07-31 13:00:02 UTC ]
More news stories like this | All news stories tagged with: #first novel #family lore


Judge Temporarily Blocks Montana’s Drag Law from Taking Effect

In a July 28 ruling, federal judge Brian Morris found sufficient evidence to grant a temporary restraining order blocking the law so that Montana Pride, which began on July 30 and will run through August 6, can proceed without legal risk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-31 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #legal risk #taking effect


With No Crawdads Singing, Print Books Take a Tumble

Unit sales of print books fell 6.1% last week. All six major categories had declines. In the year's strongest segment, adult fiction, sales couldn't keep pace with last year, when 'Where the Crawdads Sing' sold more than 123,000 copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
More news stories like this | All news stories tagged with: #book market #annual report #post spain


AAP StatShot Shows the US Book Market Flat in May

In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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Baker Book House Company COO to Retire

Dan Baker says he'll stay on the board of the family-owned company, which owns both the Baker Publishing Group and the Baker Book House bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #children’s book #reach readers #book imprints


Sustainability Takes Center Stage at C&C Offset

Being sustainable is more than just a company-wide initiative at C&C Offset, says deputy general manager Francis Ho. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #cc offset


Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye

Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye Interviews [email protected] Thu, 07/20/2023 - 15:08 Photo by Offlong EkpenyongThe first week of July, the Caine Prize for African Writing... Continue reading at World Literature Today

[ World Literature Today | 2023-07-20 20:08:39 UTC ]
More news stories like this | All news stories tagged with: #short stories #debut novel #nnedi okorafor #collective memory #final version #editorial process


Margaret Atwood among thousands of authors demanding compensation from AI companies

Margaret Atwood, James Patterson and Suzanne Collins are among thousands of writers endorsing an open letter from the Authors Guild urging AI companies to obtain permission before incorporating copyrighted work into their technologies. ... Continue reading at CBC

[ CBC | 2023-07-18 21:52:26 UTC ]
More news stories like this | All news stories tagged with: #authors guild #obtain permission #open letter #writers endorsing #suzanne collins #james patterson #ai companies #margaret atwood


James Patterson, Margaret Atwood among thousands of writers urging AI companies to honor copyrights

James Patterson, Suzanne Collins and Margaret Atwood are among thousands of writers endorsing an open letter from the Authors Guild urging AI companies to obtain permission before incorporating copyrighted work into their technologies Continue reading at ABC News

[ ABC News | 2023-07-18 20:54:45 UTC ]
More news stories like this | All news stories tagged with: #authors guild #obtain permission #open letter #writers endorsing #suzanne collins #margaret atwood #james patterson


After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Alight Media takes top digital media outreach spot from Global

The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week

[ Media Week | 2023-07-12 08:53:16 UTC ]
More news stories like this | All news stories tagged with: #digital media #company claims


Germany’s 2022 Market Report: Turnover Down 1.9 Percent

The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
More news stories like this | All news stories tagged with: #german book #post germany


PRH Employees Take Buy-out Offer; Dohle Joins More Boards

Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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Cannes Today—AI obsession, Edelman stalked, Spike Lee's Cannes take and more

Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 19:48:12 UTC ]
More news stories like this | All news stories tagged with: #nielsen #garett sloane #global head #media deals