From Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in New Cookbook

Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has compiled some of his favorites in his new cookbook called Italian/American. If you spend... Continue reading at 'AdWeek'

[ AdWeek | 2024-05-03 18:16:20 UTC ]
News tagged with: #food creations #viral videos #dinner table #culinary journey #universal language #brings people #content creators #italian dishes #gianluca conte-- #cookbook

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How Emeril Lagasse Wrote His 'Ultimate' Cookbook

The author, restaurateur, and TV personality talks about capturing his career in a new definitive recipe collection, 'Essential Emeril: Favorite Recipes and Hard-Won Wisdom from My Life in the Kitchen,' out from Oxmoor House in October. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
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BEA 2015: At the Kids’ Breakfast Table

Guests at this morning’s annual Children’s Book and Author Breakfast will be entertained by a quartet of children’s book creators. The lineup is impressive: Nathan Lane, Oliver Jeffers, Rainbow Rowell, and James Patterson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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The Women Behind Canada's Favorite Cookbooks Pass On the Brand

Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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BEA 2015: A Remarkable Publication Journey

Reba Riley remembers her 29th birthday well—she was weeping on the floor of her closet while friends and family waited to help her celebrate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Mic's Video Series on Facebook is a Hit

Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook.     On Tuesday, Mic released the eighth episode of its debut video series, &ldq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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World’s Most Expensive Cookbook? Yes, It is $13,000

A new cookbook from Bloomsbury by celebrity chef Vikas Khanna is printed in gold ink, launched at Cannes, and costs $13,000. The post World’s Most Expensive Cookbook? Yes, It is $13,000 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-20 00:00:00 UTC ]
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Cookbook Deals: May 18, 2015

Ecco signs Anthony Bourdain for his first new cookbook in a decade, which will focus on entertaining and cooking at home, and other notable deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
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Wal-Mart Tries to Catch Up With Amazon Prime but Lacks the Speed, Streaming Video

Wal-Mart Stores' planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won't be easy.Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is... Continue reading at Advertising Age

[ Advertising Age | 2015-05-14 00:00:00 UTC ]
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At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
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How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday

[ Digiday | 2015-05-11 00:00:00 UTC ]
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Sarah Leah Chase's Return to Cookbook Writing

After a two-decade hiatus, the author of the bestselling 'Silver Palate Good Times Cookbook' is back with 'New England Open-House Cookbook,' out from Workman in June. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek

[ AdWeek | 2015-05-06 00:00:00 UTC ]
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J.K. Rowling apologizes on the Battle of Hogwarts anniversary (+video)

As the fictional anniversary of a 'Harry Potter' battle was celebrated, Rowling took to social media to apologize to fans for killing off a beloved character. More may be coming. 'I thought I might apologise for one death per anniversary,' the author wrote. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-05 00:00:00 UTC ]
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April Bloomfield Signs Up for a Third: Cookbook Deals, April 2015

April Bloomfield takes on fish in her third cookbook at Ecco, and Artisan signs two. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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Harper360 Turns U.K. Cookbook Into U.S. Hit

In March 2015, British singer Sam Smith took to Instagram to tell his 3.6 million followers that one woman, Amelia Freer, had changed his life with her book, "Eat. Nourish. Glow.," which he credited with his recent weight loss. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Why Uproxx is betting big on Facebook video (hint: 20 million views in a month)

Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
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Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
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New Mobile Ads Recommend Videos Based on the News You're Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Get Grilling: New BBQ Cookbooks to Kick Off Summer

We've rounded up recently published and soon-to-be-released books on all things barbecue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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How PopSugar went from zero to 14 mil. Facebook video views a month

PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday

[ Digiday | 2015-04-27 00:00:00 UTC ]
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