We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots to bottom lines: Publishers on ad fraud (Infographic) appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-28 00:00:00 UTC ]
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The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
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Amazon Publishing is launching a German language programme, after being "delighted"... Continue reading at The Bookseller
[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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The Hachette Book Group has appointed Crown Archetype editor-in-chief Mauro DiPreta v-p and publisher of Hachette Books, a new division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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B&H author on Dancing with the Stars; Religion Communicators honor books; Outreach magazine selects winning titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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An Indian publisher says it will have independent scholars examine objections from a conservative Hindu group to a book by American religion scholar Wendy Doniger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Digital publishers like Politco, Pitchfork, and Pando are reworking their online brands for print, a medium that they were supposed to replace.The post Why so many digital publishers are flocking back to print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-10 00:00:00 UTC ]
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On the one-year anniversary of the service, digital comics locus ComiXology says it now offers more than 1,000 titles through its self-publishing platform Submit. Continue reading at Wired
[ Wired | 2014-03-09 00:00:00 UTC ]
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Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
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There has been a mixed responses from children's publishers to a campaign encouraging them to... Continue reading at The Bookseller
[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-07 00:00:00 UTC ]
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SXSW Interactive (March 7-11), the annual tech festival, opens today in Austin, Tex. and expect to see a wide range of publishers and publishing-related events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Katie Bond is to take voluntary redundancy at Bloomsbury following a restructure of the company... Continue reading at The Bookseller
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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This month's starred reviews of self-published books from BlueInk Review honor two works of fiction: a dystopian saga and a thriller set in Australia. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
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Be focused, passionate, careful and imaginative, and don't compromise, Canongate m.d. and... Continue reading at The Bookseller
[ The Bookseller | 2014-03-04 00:00:00 UTC ]
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