Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December. The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
News tagged with:
#london underground
#1st december
HarperCollins saw global sales increase 13% year on year in the latest quarter, with EBITDA rocketing 45%, partly thanks to a surge in digital spending. Continue reading at The Bookseller
[ The Bookseller | 2020-11-08 20:58:09 UTC ]
More news stories like this | News stories tagged with:
#latest quarter
#harpercollins
A new annual initiative celebrating the best of bookselling in the UK and Ireland sees 29 Bookshop Heroes hailed for their efforts in reaching readers with books—and beyond. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 23:21:06 UTC ]
More news stories like this | News stories tagged with:
#reaching readers
#bookshop
Hardie Grant is to publish Romy Gill's second cookbook, On The Himalayan Trail: Recipes and Stories from Kashmir to Leh, in April 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 14:24:16 UTC ]
More news stories like this | News stories tagged with:
#latest cookbook
#hardie grant
#cookbook
Author Holly Bourne has launched a campaign to support bookshops during lockdown, involving more than 300 writers so far. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 06:38:02 UTC ]
More news stories like this | News stories tagged with:
#support bookshops
#bookshop
More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 17:24:53 UTC ]
More news stories like this |
Miriam Margoyles is to narrate the audiobook of Catherine Bruton's latest middle-grade novel, Another Twist in the Tale. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 15:31:19 UTC ]
More news stories like this | News stories tagged with:
#latest audiobook
#latest middle-grade
#audiobook
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this | News stories tagged with:
#latest company
#trade desk
#open web
#nielsen
Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 11:36:23 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
A recent consumer survey conducted by the Booksellers Association has revealed strong public support for shopping locally in the run up to Christmas, in addition to an earlier start to festive buying. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 17:41:41 UTC ]
More news stories like this | News stories tagged with:
#shop locally
#booksellers association
Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 00:21:20 UTC ]
More news stories like this | News stories tagged with:
#pre-order campaign
Simon & Schuster UK has triumphed in a three-way auction for Do No Harm, a "compulsive" thriller from Jack Jordan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 15:32:47 UTC ]
More news stories like this | News stories tagged with:
#latest thriller
Tayari Jones, Joanna Trollope and Kathy Reichs are among the authors selected for Richard & Judy's Christmas Book Club, which this year is dominated by thrillers. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 09:21:24 UTC ]
More news stories like this | News stories tagged with:
#tayari jones
#joanna trollope
#richard judy
Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#workman publishing
#encourage readers
#buy books
#holiday season
#shop local
#independent bookstore
Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
#booksellers association
In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
More news stories like this | News stories tagged with:
#retail giant
#shop local
#bookstore
The NBA star has joined the ranks of Oprah and Reese with a club that highlights underrated writers. Continue reading at The Washington Post
[ The Washington Post | 2020-10-19 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#book club
#latest venture
Back in 2008, New York Times best-selling author and Boing Boing alum, Cory Doctorow introduced Markus “w1n5t0n” Yallow to the world in the original Little Brother (which you can still read for free right here). The story follows the talented teenage... Continue reading at Engadget
[ Engadget | 2020-10-17 15:30:50 UTC ]
More news stories like this | News stories tagged with:
#best-selling author
Dapo Adeola is to judge a children's Christmas card design competition being launched for the first time this year by the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 19:42:04 UTC ]
More news stories like this | News stories tagged with:
#dapo adeola
Waterstones m.d. James Daunt has admitted local lockdowns have been “devastating” for sales but says he is confident stores can meet demand in the run-up to Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 14:54:03 UTC ]
More news stories like this | News stories tagged with:
#james daunt
#meet demand
As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
#prime day
#shop local