Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st December. The adverts draw on last year’s message, “it’s the thought that counts”, but with “the” crossed out, stressing that books require more cognitive investment than other presents. It also celebrates “the true value of books as presents”, a Foyles spokesperson said. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
News tagged with:
#london underground
#1st december
Of mixed Filipino, Chinese, Spanish and Indian descent, and identifying as queer, Catherine Hernandez’s new novel, Crosshairs, imagines a dystopian near-future Canada where an oppressive regime is rounding up those deemed “Other”—people of colour, the disabled and members of the LGBTQ+... Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 02:09:59 UTC ]
More news stories like this | News stories tagged with:
#concentration camps
#tom tivnan
Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with:
#ad campaign
#amazon publishing
Indie publisher Inkandescent will publish Address Book by Neil Bartlett, a collection of seven stories spanning three centuries. Continue reading at The Bookseller
[ The Bookseller | 2020-10-12 08:32:15 UTC ]
More news stories like this | News stories tagged with:
#indie publisher
Hajar Press, a new independent publishing house run by and for people of colour, has revealed its first six authors, whose books will be published next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 06:43:19 UTC ]
More news stories like this | News stories tagged with:
#independent publishing
A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 01:01:07 UTC ]
More news stories like this | News stories tagged with:
#booktrust represents
#waterstones children
Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with:
#ad budgets
#global measurement
#sales data
#nielsen
Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:59:22 UTC ]
More news stories like this | News stories tagged with:
#charlie mackesy
#campaign encouraging
#mental health
Faber is to release two special editions of Kazuo Ishiguro's lastest novel, Klara and the Sun, which will be published next spring, tailored for Waterstones and for independent bookshops. Continue reading at The Bookseller
[ The Bookseller | 2020-09-09 12:17:42 UTC ]
More news stories like this | News stories tagged with:
#independent bookshops
Matt Haig's latest novel, The Midnight Library (Canongate), and Bolu Babalola's story collection Love in Colour (Headline) are among the seven books that will be featured on the new BBC2 book club programme "Between the Covers", hosted by Sara Cox. Continue reading at The Bookseller
[ The Bookseller | 2020-09-08 09:58:36 UTC ]
More news stories like this | News stories tagged with:
#matt haig
#bolu babalola
#story collectionlove
#sara cox
#book club
The Booksellers Association says it has received a record number of orders for this year's Christmas catalogue, featuring introductions by Hilary Mantel and Cressida Cowell, as the busy autumn period kicks off. Continue reading at The Bookseller
[ The Bookseller | 2020-09-06 18:42:24 UTC ]
More news stories like this | News stories tagged with:
#record number
#hilary mantel
#cressida cowell
#booksellers association
Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
More news stories like this | News stories tagged with:
#including tv
#digital media
Cornwall-based book printer T J International is being renamed T J Books and has invested in new technology and equipment. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:37:07 UTC ]
More news stories like this |
Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 11:12:41 UTC ]
More news stories like this | News stories tagged with:
#women don
Booklaunch, the quarterly books magazine and packaging outfit, has launched a publishing arm called EnvelopeBooks. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 11:03:15 UTC ]
More news stories like this |
In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
More news stories like this | News stories tagged with:
#social platforms
#digital media
Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 21:53:02 UTC ]
More news stories like this |
The Free Books Campaign is partnering with Round Table Books to launch a children's reading list. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 18:21:30 UTC ]
More news stories like this | News stories tagged with:
#round table
#free books
Turn-of-the-20th-century Spokane, wracked by police violence and social unrest, feels very of the moment in 'The Cold Millions.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#jess walter
#police violence
#social unrest
#cold millions
The director of literature for Arts Council England has urged all industry organisations who are "at risk of no longer trading viably" to apply for the government's latest emergency arts funding. Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 02:43:14 UTC ]
More news stories like this |
Indie publisher Lume Books will publish the latest psychological thriller from Jane Holland, Someone to Care. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 09:26:34 UTC ]
More news stories like this | News stories tagged with:
#indie publisher