A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social media and streaming platforms, offering consumers a singular experience,” according to the report from NRG, a brand consultancy that specializes in the intersection of entertainment and technology. “Consumers say it's the best place to ‘be my authentic self’ and to ‘connect to what everyone is talking about, making me feel like I’m not alone.' ” Fortnite, the multi-player video game with 250 million users, has ascended as a social network in part due to its popularity on Twitch, the Amazon-owned streaming platform. Fortnite has both the largest audiences and most streamers on the service, where its live videos and gameplay totaled more than 103 million hours in March, according to Twitch data. “Fortnite is the new Facebook in some ways,” says Henry Cowling, creative managing director at MediaMonks, a digital production company. “Millennials and Gen Z are much more used to living on platforms like Fortnite.” Fortnite’s audience remains much smaller than Facebook and YouTube, which each have roughly 2 billion users. Still, the game isn’t that far off from Twitter and its 330 million members. And Fortnite enthusiasts are extremely loyal: Those between the ages... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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A shake-up at Law360, a new CRO at Hearst Magazines UK, and more... The post Bloomberg Media Names Global CRO | People on the Move – 8.10.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
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Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as... Continue reading at AdWeek
[ AdWeek | 2016-08-10 00:00:00 UTC ]
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Like many of its magazine publishing peers, Time Inc. has spent the past few years furiously working to reposition itself as a multiplatform media company. In the last year alone, the company has acquired big-name digital brands (like xoJane and HelloGiggles), launched several of its own... Continue reading at AdWeek
[ AdWeek | 2016-08-09 00:00:00 UTC ]
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Glamour UK has seen a growth spurt in the last six months, thanks to new social media formats like Facebook Live, as well as internal restructuring. While the number of employees in the edit team has stayed at 25, a few new key hires have come on board to direct the growth on platforms. No... Continue reading at Digiday
[ Digiday | 2016-08-08 00:00:00 UTC ]
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The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Editor Genevieve Smith tells Folio: why now's the time to dig deep into public distrust. The post New York Magazine Makes “The Case Against the Media” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-01 00:00:00 UTC ]
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Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age
[ Advertising Age | 2016-07-20 00:00:00 UTC ]
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The film development unit Random House launched in 2007 (which was then called Random House Films), has been sold to Fremantle Media North America. Peter Gethers, longtime head of RH Studio, will stay on as an executive v-p at the newly owned unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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The modern shelter magazine builds a new platform in pursuit of a fresh media model. The post Dwell Reimagines Itself as a Social Network appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-19 00:00:00 UTC ]
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Digital publisher IBT Media on Monday announced a new executive management structure that represents a step back for Etienne Uzac, who co-founded the company in the mid-aughts with Johnathan Davis and has served as chief executive.Dev Pragad, who began IBT Media's U.K. operation in 2009, and has... Continue reading at Advertising Age
[ Advertising Age | 2016-07-18 00:00:00 UTC ]
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Tony Silber, vice president of Folio:, gives a preview of what's new and exciting for the most comprehensive magazine industry conference. The post Why the 2016 Folio: Show Is a Can’t-Miss Media Industry Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-15 00:00:00 UTC ]
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Paula Hawkins’ The Girl on the Train (Transworld) has racked up its sixth Bookseller Monthly E-Book Sales Ranking number one, shifting 26,544 digital units in May. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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PEN American Center has announced the PEN/Robert J. Dau Short Story Prize for Emerging Writers, the newest addition to its lineup of literary awards. Winning stories will be collected and published in an annual anthology by Catapult. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-12 00:00:00 UTC ]
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Augsburg Fortress, the publishing house of the Evangelical Lutheran Church in America and the parent company of publishing units Augsburg Fortress, Fortress Press, and Sparkhouse, is adopting the new name of 1517 Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
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Libraries across the country continue to be threatened with closure, with councils proposing to close 22 venues altogether across Swindon, Gateshead and Coventry. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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The news app is raising more money and once again heading for the U.S.In the wake of Facebook's decision to pull back from publishers and focus more on connecting friends and family, the media is looking for a distribution method it can count on. SmartNews, which just raised $38 million, is... Continue reading at Fast Company
[ Fast Company | 2016-07-08 00:00:00 UTC ]
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The London-based art and fashion magazine will arrive as the 12th digital channel in the Vice Media portfolio. The post Vice Media Purchases Garage Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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