Forget CPMs, You Should Be Transacting On Time

Publishers weigh in on the FTs cost-per-hour ad pricing model. The post Forget CPMs, You Should Be Transacting On Time appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-05-20 00:00:00 UTC ]
News tagged with: #time appeared #publishers weigh

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Time Keeps Ticking: Norm Pearlstine Responds

Time Inc's Chief Content Officer takes exception to the idea that the flagship magazine is struggling. The post Time Keeps Ticking: Norm Pearlstine Responds appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #flagship magazine


When Reporters Write Books, Does The Times Win, Too?

WRITING books must be in the DNA of Times journalists. Even the paper’s founding editor, Henry J. Raymond, cranked them out, including his “History of the Administration of President Lincoln” in 1864. The next year, he r ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing books #founding editor


‘Narcissism works really well': Why Time magazine created a site for its interactive stories

For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday

[ Digiday | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time magazine #reading time #news sites #facebook --


One-time werewolf Joe Manganiello sells his Hollywood Hills lair

Actor Joe Manganiello, who rose to fame as a werewolf on HBO's "True Blood," has sold his house in Hollywood Hills for $1.925 million. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-20 00:00:00 UTC ]
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Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday

[ Digiday | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinterest appeared #web traffic #social sites #video distribution


Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age

[ Advertising Age | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #made strides #increasing traffic #advertising sales #entertainment weekly


At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #land rover #hot topic #digital advertising #video ads


New York Times, BuzzFeed to Publish Directly to Facebook

Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #nbc news #bbc news #enables publishers #chris cox #business models


Time Inc. Said to Seek $685 Million for HQ of U.K. Division

Time Inc., the magazine publisher spun off from Time Warner Inc., is seeking around 450 million pounds ($685 million) for the London headquarters of its U.K. unit, according to two people with knowledge of the matter.The company appointed broker Eastdil Secured to sell the Blue Fin building,... Continue reading at Advertising Age

[ Advertising Age | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate communications #south bank #river thames #salmon fishing #woody allen #menlo park #ipc media


Time Inc puts Blue Fin building up for sale for more than £400m

Publisher of Marie Claire and NME expecting premium price for HQ near Tate Modern and planning to remain a tenant following saleThe publisher of Marie Claire and NME has put its London headquarters, the Blue Fin building near Tate Modern, up for sale with a price tag of more than £400m.Time Inc... Continue reading at The Guardian

[ The Guardian | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #tate modern #london headquarters #price tag


The New York Times Invites Advertisers to the Page One Edit Meeting

Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age

[ Advertising Age | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #year earlier #money magazines #mexican magazines #print publisher #executive team #earnings call


The Times, Bloomberg News, and the Richest Man in China

Last Wednesday, the Times published a front-page story about the movie and real-estate mogul Wang Jianlin, who is the richest man in Asia, worth an estimated thirty-five billion dollars. The former People’s Liberation Army foot soldier has ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times published #bloomberg news #richest man #front-page story #billion dollars


The International New York Times Chinese Monthly Launches in Hong Kong and Macau

The International New York Times (NYTimes.com) and The New York Times’ Chinese website (cn.NYTimes.com) today published the first edition of the International New York Times Chinese Monthly, a print publication that presents news, opinion a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #print publication


Time Home Entertainment Rebrands

Time Inc. has renamed its book and bookazine publishing division, Time Home Entertainment, Inc., as Time Inc. Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
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The Amazon vet who is bringing order to Time Inc.’s tech sprawl

Heritage only goes so far these days for traditional publishers. That's why Time Inc. is betting big on technology -- and its new CTO Colin Bodell -- to reverse its print woes. Bodell, an Amazon vet, is looking to a mix of paywalls, e-commerce and shared databases to jump-start growth. “If I... Continue reading at Digiday

[ Digiday | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #betting big #presidential election


Yiyun Li wins Sunday Times short story award

Chinese-American author Yiyun Li is the first female winner of the £30,000 Sunday Times EFG Short Story Award for her story "A Sheltered Woman". Director Richard Eyre presented Li with her winner's cheque at the Stationers’ Hall this evening (Friday 24th April). Continue reading at The Bookseller

[ The Bookseller | 2015-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sheltered woman


'A Wrinkle in Time': A cut passage is published

Fans of the classic science fiction novel recently got a look at a section of the book that was taken out before publication. 'Wrinkle' won the Newbery Medal. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newbery medal


Radio Times launches book-centric festival

Radio Times magazine will host an annual festival celebrating the links between books, radio and television. The inaugural festival will take place at Hampton Court Palace from 24th–27th September. The festival aims to raise awareness of the fact that many TV and radio programmes are based on... Continue reading at The Bookseller

[ The Bookseller | 2015-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural festival #27th september #raise awareness


Time 100 adds Haruki Murakami to list of world's most influential figures

Japanese novelist is joined by Nigeria’s Chimamanda Ngozi Adichie in famous ranking of the people ‘shaping the future’Japanese novelist Haruki Murakami has been named one of the world’s 100 most influential people by Time magazine, backed by Yoko Ono as “a valuable voice for peace” as Japan’s... Continue reading at The Guardian

[ The Guardian | 2015-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #influential people #time magazine #yoko ono #kanye west #kim jong- #hillary clinton