Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief product officer of Forbes and architect of the contributor model. Called The Forbes Model For Journalism in the Digital Age: Training a New Generation of Entrepreneurial Journalists, it compiles DVorkin’s Forbes.com posts on his journalistic approach. It's being sold starting June 6 for $4.95 via Amazon, Barnes & Noble and Hyperink, a startup funded by Andreesen Horowitz that's helping Forbes determine the content for its ebooks. Forbes isn't the first publisher to see the opportunity to give its brands more legs through ebooks, but it stands out because of the unconventional contributor model it started adopting two years ago. The approach has been accused of watering down the financial news brand, doing content on the cheap by using unpaid contributors, and most of all, confusing readers by letting brands blog under the Forbes banner. DVorkin, for his part, explained Forbes' latest initiative this way: “The larger point to me is to support entrepreneurial journalists. What we’re really attempting to do is help journalists have a voice on Forbes and other platforms.” DVorkin’s ebook will be followed by two more, also by Forbes contributors. Mike Federle, Forbes’ chief... Continue reading at 'AdWeek'
[ AdWeek | 2012-06-06 00:00:00 UTC ]
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Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
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Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-24 04:01:07 UTC ]
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Cambridge University Press is bringing out a new Open Access journal, Experimental Results, “to provide an outlet for standalone research that currently goes unpublished.” Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 17:37:40 UTC ]
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Christian Product Expo, presented by the Munce Marketing Group and the Christian Retailer Association (CRA), brought nearly 800 bookstore owners and publishing representatives together in Murfreesboro, Tenn., from Aug. 25-27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-28 04:00:00 UTC ]
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From time travel to galaxy-spanning journeys to scientific experiments gone interesting, there are so many fun science fiction books for ... Continue reading at Book Riot
[ Book Riot | 2019-08-09 10:35:25 UTC ]
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In a memo to authors and agents, Macmillan CEO John Sargent asserted that 45% of Macmillan’s U.S. “e-book reads” were now 'being borrowed for free' from libraries," and said the publisher's new terms are "designed to protect the value of your books during their first format publication." Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-25 04:00:00 UTC ]
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This year's five honorees, up from three last year, are 'The Common,' 'American Short Fiction,' 'Black Warrior Review,' 'The Margins,' and 'The Offing,' which will receive a combined $144,000 from the Whiting Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-18 04:00:00 UTC ]
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The organisers of Stratford Literary Festival are extending their Bedtime Stories project, which helps families in areas of disadvantage read with their children, thanks to a £15,000 Arts Council England (ACE) grant. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 08:55:07 UTC ]
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Cheltenham Festivals has received a grant of £127,608 from Arts Council England to expand its Reading Teachers = Reading Pupils programme over the next three years. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 19:49:53 UTC ]
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Sheffield-based independent publisher Vertebrate Publishing is planning on almost doubling its staff numbers, after receiving a quarter of a million pounds in investment from entrepreneur Stephen Ross. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 13:12:31 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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“Someone Who Will Love You in All Your Damaged Glory” is a hilarious, poignant short-story collection. Continue reading at The Washington Post
[ The Washington Post | 2019-06-14 15:36:00 UTC ]
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Nike families aren’t happy with this new proposal. Nike announced a new initiative that appeared, on the surface, to improve employees’ lives: It would expand its subsidized on-site daycare program by outsourcing it to a partner called Endeavor Schools, which will run a facility 10 minutes away... Continue reading at Fast Company
[ Fast Company | 2019-06-07 12:48:06 UTC ]
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In an upbeat report, the German book market is seen as having grown last year for the first time since 2012–by 300,000 buyers–with its financial performance leveling out. The post Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 03:21:53 UTC ]
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We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree. There are more tools than ever for reaching larger audiences (the disagree part), yet, most of the time, they are not deployed to their full... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-04 19:12:17 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Dino, an imprint of Bonnier Books UK, has expanded its Football Heroes series with four new titles - Kirby, Marta, Morgan and Smith – ahead of the Fifa Women’s World Cup Continue reading at The Bookseller
[ The Bookseller | 2019-05-22 09:04:19 UTC ]
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is expanding its parental leave policy effective immediately, the company said in a release. Founder Michael Bloomberg made the announcement Tuesday to his employees to expand the gender-neutral... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-05-15 22:01:31 UTC ]
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