Forbes Expands Contributor Approach

Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief product officer of Forbes and architect of the contributor model. Called The Forbes Model For Journalism in the Digital Age: Training a New Generation of Entrepreneurial Journalists, it compiles DVorkin’s Forbes.com posts on his journalistic approach. It's being sold starting June 6 for $4.95 via Amazon, Barnes & Noble and Hyperink, a startup funded by Andreesen Horowitz that's helping Forbes determine the content for its ebooks. Forbes isn't the first publisher to see the opportunity to give its brands more legs through ebooks, but it stands out because of the unconventional contributor model it started adopting two years ago. The approach has been accused of watering down the financial news brand, doing content on the cheap by using unpaid contributors, and most of all, confusing readers by letting brands blog under the Forbes banner. DVorkin, for his part, explained Forbes' latest initiative this way: “The larger point to me is to support entrepreneurial journalists. What we’re really attempting to do is help journalists have a voice on Forbes and other platforms.” DVorkin’s ebook will be followed by two more, also by Forbes contributors. Mike Federle, Forbes’ chief... Continue reading at 'AdWeek'

[ AdWeek | 2012-06-06 00:00:00 UTC ]
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AI Storytelling Game May Expand Publishing’s Horizons

Interactive storytelling took a quantum leap forward this year, and a video game called 'AI Dungeon' is right at the center of it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
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Dr. Seuss Powers Ahead, With Newly Expanded Licensing in Europe

The Seuss summer is an expansive one in Europe as Slovakia, Albania, and Germany open new licensing deals with the famous brand. The post Dr. Seuss Powers Ahead, With Newly Expanded Licensing in Europe appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-20 17:45:59 UTC ]
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Culture Recovery Fund application deadline approaches

Arts Council England has urged businesses to apply for the Culture Recovery Fund before the first round's deadline this Friday (21st August). Continue reading at The Bookseller

[ The Bookseller | 2020-08-18 18:46:24 UTC ]
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RULER’s Approach to Social Emotional Learning

As students, families, and teachers face the difficulties that have arrived with the pandemic, social and emotional learning has never been more important. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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HBO Max Expands Originals With Ridley Scott Sci-Fi Series, Selena Gomez Cooking Show

NBCUniversal's streaming service Peacock has an original science fiction series, Brave New World. Netflix is prepping Away, an upcoming sci-fi drama following a group of astronauts on a journey to Mars. Now, HBO Max has announced the premiere date of its own ambitious sci-fi show. Raised by... Continue reading at AdWeek

[ AdWeek | 2020-08-05 21:37:25 UTC ]
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S4 Capital Hopes to Raise $126 Million to Further Expand Through Mergers

Martin Sorrell's S4 Capital proposed a new share offering today in hopes of raising $126 million (or 100 million euros) to further its expansion through mergers and acquisitions. The disclosure was made as part of S4 Capital's latest trading update where the company, which houses digital media... Continue reading at AdWeek

[ AdWeek | 2020-07-15 20:58:21 UTC ]
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ABA Seeks to Expand Board to Add Diversity

The American Booksellers Association is asking its membership to vote to add two additional members to the organization's board, bringing to the total to 13, and approve new bylaws that would ensure four board members would be BIPOC booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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Diversity: Macmillan USA Makes Major Changes in Management Approach

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[ Publishing Perspectives | 2020-06-22 20:55:22 UTC ]
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Meredith Cuts Salaries, Expands Ad Guarantee to Make Up for Revenue Decline

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[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Sopan Deb on Approaching His Own Memoir as a Journalist

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[ Literrary Hub | 2020-04-20 08:48:57 UTC ]
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[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Dohle: PRH to maintain 'very cost and cash-conscious approach' in wake of pandemic

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[ The Bookseller | 2020-03-25 04:28:40 UTC ]
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LinkedIn Engagement Tactics from Forbes’s Social Media Director

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[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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Colum McCann’s ‘Apeirogon’ takes an elliptical approach to the unending Middle East conflict

The protagonists are two real-life figures who both lost daughters and improbably became friends. Continue reading at The Washington Post

[ The Washington Post | 2020-03-10 16:44:13 UTC ]
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Olin expands board to add activist investor's picks

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[ Silicon Valley Business Journal | 2020-03-02 17:51:21 UTC ]
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[ The Bookseller | 2020-02-28 02:35:06 UTC ]
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Publishers Sharpen Their Approach to Paywalls

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[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
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[ Folio Magazine | 2020-02-18 17:45:45 UTC ]
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Harlequin to Expand Love Inspired Imprint

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[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
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Andrew Krivak’s ‘The Bear’ takes a gentler approach to post-apocalyptic fiction

The novel finds an unnamed father and daughter alone in a wilderness seemingly untouched by whatever catastrophe has rendered them the last two humans on earth. Continue reading at The Washington Post

[ The Washington Post | 2020-02-13 16:43:27 UTC ]
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