Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor at This Old House, where he developed his pedigree for crafting multiplatform content strategies. However, his time there, along with his time as a professor, business owner and consultant, couldn’t have prepared him for the past few months. Nevertheless, he has adapted and has leaned into addressing the crisis by launching new editorial initiatives that align with his brand’s core purpose. Given his unique situation, we wanted to check in with Omelianuk to hear his thoughts on a number of things. Here, we discuss his first six months on the job, how he pivoted his editorial strategy, his philosophies on multiplatform publishing, Inc.’s future in print and more. Folio: You took on the EIC role about six months ago, and needless to say, a lot has happened. What was your initial plan for the brand when you joined, and how has that changed in the wake of the COVID-19 crisis? Scott Omelianuk: I’ve had two different careers at Inc. There’s the one that existed the first two months I was here, when we were having a really great looking first quarter and had a lot of plans around grand expansion, with other lines of business outside of traditional media. That’s something I did quite a bit... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:51:02 UTC ]
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[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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John Murray has scooped George Soros's "most powerful take on the world today" as the investor and philanthropist addresses the dangers faced by civilization. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 22:25:13 UTC ]
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Throughout the year, we report on the good and bad things happening in and around the print and digital publishing world. Sometimes the stories offer true inspiration, while other times they make us and our readers cringe. But that’s business. What’s always consistent in what we report is... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 19:29:59 UTC ]
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Orlando software and digital publishing firm firm BlueToad Inc. has partnered with Amazon Inc. to launch a new voice technology service. Terms of the deal were not disclosed. Amazon Polly, a service that turns text into speech, will adopt a Neural Text-to-Speech Newscaster Voice program that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-08-05 16:04:37 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday
[ Digiday | 2019-06-13 04:03:22 UTC ]
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American Booksellers Association CEO Oren Teicher addressed members at the organization's town hall and annual meeting at BookExpo, noting the ABA added 99 members last year and members increased profitability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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American Booksellers Association CEO Oren Teicher addressed members at the organization's town hall and annual meeting at BookExpo, noting the ABA added 99 members last year and members increased profitability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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People of Color In Publishing and We Need Diverse Books teamed up for a town hall this month that shows how far publishing has come regarding diversity—and how much further it needs to go. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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Amid a daylong series of author readings, educational sessions, and a town hall, NEIBA attendees heard updates on the latest bookstore financials, the progress on ABA's pre-order campaign, and how the installation of Batch is proceeding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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E L James will appear at Chelsea Old Town Hall to celebrate the publication of her upcoming novel The Mister. Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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Five years after a report into the trade that induced many measures to change the publishing industry, a new text will assess the current state of play. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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