For Inc., It’s Not About Platform or Product, It’s About Purpose

Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor at This Old House, where he developed his pedigree for crafting multiplatform content strategies. However, his time there, along with his time as a professor, business owner and consultant, couldn’t have prepared him for the past few months. Nevertheless, he has adapted and has leaned into addressing the crisis by launching new editorial initiatives that align with his brand’s core purpose. Given his unique situation, we wanted to check in with Omelianuk to hear his thoughts on a number of things. Here, we discuss his first six months on the job, how he pivoted his editorial strategy, his philosophies on multiplatform publishing, Inc.’s future in print and more. Folio: You took on the EIC role about six months ago, and needless to say, a lot has happened. What was your initial plan for the brand when you joined, and how has that changed in the wake of the COVID-19 crisis? Scott Omelianuk: I’ve had two different careers at Inc. There’s the one that existed the first two months I was here, when we were having a really great looking first quarter and had a lot of plans around grand expansion, with other lines of business outside of traditional media. That’s something I did quite a bit... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
News tagged with: #town hall #printing press #current state #world today #digital publishing

Other Publishing stories related to: 'For Inc., It’s Not About Platform or Product, It’s About Purpose'


Products for Fun and Games Continue Post-lockdown

Post-lockdown, publishers remain all-in on interactive book and product formats, from activity titles and prompted journals to puzzles and games. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
More news stories like this |


Oxford University Press Is Migrating Its Catalogue to Its Online Platform

The move of Oxford University Content to its online portal is a bid to provide 'streamlined access' to the publisher's content. The post Oxford University Press Is Migrating Its Catalogue to Its Online Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-04 17:10:39 UTC ]
More news stories like this | News stories tagged with: #online platform #online portal #streamlined access #oxford university press


Insight Editions Teams with Film Production Group New Regency

Film production company New Regency has partnered with Insight Editions to form a publishing division producing large-format art and gift books based on New Regency's films and series, starting with Simon Abrams's 'The Northman: A Call to the Gods.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #insight editions #publishing division


Massachusetts Secretary of State Candidate Platform Built on Book Censorship

A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot

[ Book Riot | 2022-06-09 14:14:42 UTC ]
More news stories like this | News stories tagged with: #book censorship #pride displays #public libraries


In ‘Bad Gays,’ historical figures are products of their times

Huw Lemmey and Ben Miller, hosts of a popular podcast, take a look at history through the lens of problematic gay figures. Continue reading at The Washington Post

[ The Washington Post | 2022-05-31 13:59:29 UTC ]
More news stories like this | News stories tagged with: #historical figures #ben miller #popular podcast


The tale of a dropout who found purpose in books, travel and just living

James Campbell’s memoir "Just Go Down to the Road" captures an era and how it shaped the author’s eventual literary career. Continue reading at The Washington Post

[ The Washington Post | 2022-05-18 12:00:46 UTC ]
More news stories like this | News stories tagged with: #memoir


How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry


Is media platform Nextdoor a friend in need or a vigilante nightmare?

The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian

[ The Guardian | 2022-03-20 09:00:52 UTC ]
More news stories like this | News stories tagged with: #core mission #kinder world #fourth quarter #covid pandemic #digital media


HCCP, Urban Ministries Launch a Platform for Black Voices

Urban Ministries, Inc. and HarperCollins Christian Publishing are extending their publishing and distribution partnership into a subscription-based digital platform, UrbanFaithStudy.com, which features sermons and other content by prominent Black pastors and authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #black voices #distribution partnership #harpercollins


I Left Your Favorite Book Off That List On Purpose

So I wrote a list of books and left off your favorite. Well, I hate to tell you, but I absolutely did on purpose, and here's why. Continue reading at Book Riot

[ Book Riot | 2022-01-20 11:36:00 UTC ]
More news stories like this | News stories tagged with: #favorite book


Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek

[ AdWeek | 2021-12-21 12:30:00 UTC ]
More news stories like this | News stories tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen


Spotify acquires audiobook platform Findaway

Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget

[ Engadget | 2021-11-11 21:00:04 UTC ]
More news stories like this | News stories tagged with: #companies announced #streaming platform #audiobook listeners #harry potter #audiobook


Rethinking productivity

Are you feeling the pressure? As we start a 'new term', post-restrictions, I know many authors are feeling compelled to start or continue at a certain pace. But we are still in or recovering from trauma, so before you think about what it is possible for you to achieve, please think about how you... Continue reading at The Bookseller

[ The Bookseller | 2021-09-08 21:28:33 UTC ]
More news stories like this |


ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’

The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
More news stories like this | News stories tagged with: #user-generated content #digital publishing


Holding and Daley use platforms to take sport titles into new territory

Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller

[ The Bookseller | 2021-08-12 14:56:47 UTC ]
More news stories like this |


Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst uk #good housekeeping #product testing #hearst


The newest self-publishing platform for writers? OnlyFans.

The Internet has opened up new modes of self-publishing for writers: subscription services like Substack and Patreon, online releases on platforms like Gumroad, and even NFTs. Now, we’re seeing the debut (to my knowledge) of a new self-publishing model: writer Aurora Mattia has published her... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-30 16:50:24 UTC ]
More news stories like this | News stories tagged with: #subscription services #self-publishing platform


Leveraging Close Collaborations at Jade Productions

Working around pandemic-induced constraints has been keeping Jade Productions managing director Ken Kong busy. With cross-border travel restrictions still in place, his team is unable to visit factories in mainland China to supervise the manufacturing process. And while the pandemic is largely... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #mainland china #business partners


Blackout optioned by Obama production company and Netflix in nine-way auction

YA book Blackout (Electric Monkey) has been picked up in a nine-way auction by Netflix with Michelle and Barack Obama’s Higher Ground Productions and Temple Hill Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-07-14 21:05:47 UTC ]
More news stories like this | News stories tagged with: #barack obama


Knight Foundation Invests $5 Million in 'Library-Centered' Digital Platform

The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platform #palace project