Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor at This Old House, where he developed his pedigree for crafting multiplatform content strategies. However, his time there, along with his time as a professor, business owner and consultant, couldn’t have prepared him for the past few months. Nevertheless, he has adapted and has leaned into addressing the crisis by launching new editorial initiatives that align with his brand’s core purpose. Given his unique situation, we wanted to check in with Omelianuk to hear his thoughts on a number of things. Here, we discuss his first six months on the job, how he pivoted his editorial strategy, his philosophies on multiplatform publishing, Inc.’s future in print and more. Folio: You took on the EIC role about six months ago, and needless to say, a lot has happened. What was your initial plan for the brand when you joined, and how has that changed in the wake of the COVID-19 crisis? Scott Omelianuk: I’ve had two different careers at Inc. There’s the one that existed the first two months I was here, when we were having a really great looking first quarter and had a lot of plans around grand expansion, with other lines of business outside of traditional media. That’s something I did quite a bit... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
News tagged with:
#town hall
#printing press
#current state
#world today
#digital publishing
In the U.K., Cosmopolitan and Good Housekeeping have produced the most video, but the publisher is forming a centralized video team in the coming months. The post How Hearst UK is centralizing video production appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#good housekeeping
#coming months
In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller status
Speaking at Hay festival, writer accuses ‘aggregating news agencies’ of not taking responsibility for their contentStephen Fry has called for Facebook and other “aggregating news agencies” to be reclassified as publishers in order to stop fake news and online abuse spreading by making social... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#legal responsibilities
#martin luther
#jeremy paxman
Publishing to a new different platform than your website is sometime necessary but could be scary. Discover how we adapted our editorial and analytics tools to better understand our audience and the potential of some of the new publishing platforms. What is the next platform? Since news... Continue reading at The Guardian
[ The Guardian | 2017-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing platforms
#read content
#analytics tools
#news organisations
The Bookseller will run a film and TV product preview as part of a wider analysis of the impact of the broadcast media on the publishing business in the issue of the 26th May. Continue reading at The Bookseller
[ The Bookseller | 2017-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#broadcast media
#publishing business
The German publishing giant has taken a muscular approach to fighting Facebook and Google. The post Axel Springer’s muscular approach to platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#axel springer
Regulatory issues, the state of reading, and distribution questions are to figure into discussions held during Nigeria's fair next week in Lagos. The post Promising a Platform for Interaction, Nigeria International Book Fair Opens Monday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#regulatory issues
Sales of retail products at Amazon rose 15% in the first quarter of 2017 over the comparable period last year. Among the many items sold in the sector are print and digital books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#items sold
#digital books
Kit de Waal’s debut novel My Name is Leon (Viking) has been optioned for TV by Sir Lenny Henry’s production company, Douglas Road Productions. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lenny henry
#production company
The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single question
#post question
#sponsored content
Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews
[ Betanews | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#machine learning
#big thing
#writing books
#film scripts
#creative work
#early stages
Kobo has acquired the technology platform and staff of Shelfie, a now defunct service that offered consumers the ability to get free or discounted ebook editions of print titles that they already owned. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology platform
#print titles
Since The Washington Post completed its own migration in 2015 to Arc, the customizable publishing platform built in-house but intended to be licensed out to other publications, WaPo has been slowly building out its customer base, starting with a test run on college publications that were offered... Continue reading at AdWeek
[ AdWeek | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#customer base
Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing platform
Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post bonnier
#self-publishing platform
BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek
[ AdWeek | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#speaking today
On Friday, Feb. 17, Facebook invited more than 20 media partners to its New York office to discuss the company’s plans for video monetization and distribution. The post Inside Facebook’s recent product pitch to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#inside facebook
#york office
By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers including
As Nikesh Shukla crowdfunds for a new essay collection, he talks about why young writers need to be given a platform. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#essay collection
#young writers
Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday
[ Digiday | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers shrug
#make nice
#media companies
#journalism initiatives
#make money