Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
News tagged with:
#digital publishing
The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek
[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user-generated content
Will Newsquest adopt the same editorial titles (with different pay rates)?Gannett, the largest US newspaper publisher, has created new job titles for editorial staff along with revised descriptions of their duties, as Jim Romenesko reveals.He cites a series of job titles now on offer at one of... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#editorial staff
#daily titles
Speaking with a wide variety of publishers at the San Diego Comic-Con revealed different reactions to DRM-free comics, in-app purchasing, storytelling and more as the industry adapts to Amazon's acquisition of Comixology. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide variety
#in-app purchasing
News Corp., the global publishing conglomerate chaired by Rupert Murdoch, reaffirmed its commitment to print in the face of ongoing financial pressures that have upended the industry as more readers migrate from paper to digital platforms. "W ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#readers migrate
#digital platforms
Out of Print, the film documentary by Vivienne Roumani about the state-of-affairs in the book business and the culture of reading in America circa 2013, is worth seeking out. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print market
#6% decline
Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#12% increase
#advertising revenues
#1% increase
#travel leisure
#ad sales
"Horton and the Kwuggerbug and More Lost Stories" by Dr. Seuss will hit bookstores September 9th. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-01 00:00:00 UTC ]
More news stories like this |
By Robert M. Sacks There is an odd form of delusion in the publishing world, characterized by a resistance to reason in the face of actual facts. This inability to recognize modern business trends is easy for most... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#watershed moment
#publishing world
Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital landscape
#tom hardy
#procter gamble
#digital ads
Evernote users can import their notes into FastPencil and create an ebook or PDF that can be distributed through all the major ebook retail platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#evernote users
Amazon Publishing and Alloy Entertainment have partnered on a new digital-first imprint called Alloy Entertainment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon publishing
#digital imprint
#alloy entertainment
Amazon Publishing in the US has partnered with Alloy Entertainment, a division of Warner Bros, to... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alloy entertainment
#amazon partners
#amazon publishing
#warner bros
Kensington announced that it will merge its two digital imprints, eKensington and Lyrical Press, into one entity under the Lyrical Press banner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital imprints
#lyrical press
The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#golf digest
#vanity fair
#big change
Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#architectural digest
#real simple
#mobile device
#e-commerce site
#drive sales
While the rate of sales growth for digital comics has declined, pop culture trade news site ICv2 reports the category is 10x the size of the e-comics market in 2010. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales growth
#digital comics
#e-comics market
Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine business
#digital publishers
#online publishers
Consumer ebook sales rose 10% in the first quarter of 2014, according to the Publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital sales
Jynne Dilling Martin, who has been at the imprint since 2011, will also continue in her role as publicity director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publicity director