Five new things about online campaigning

In 2017, pro-Labour posts and memes were shared more widely on Facebook than Conservative messages. What has changed since then? Continue reading at 'BBC World'

[ BBC World | 2019-05-13 00:19:58 UTC ]

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Legend Press launches campaign with Virgin Trains

Legend Press has partnered with Virgin Trains to celebrate its 10 year anniversary and the launch of the Legend Collection, repackaged editions of five of the publisher’s titles.  This is Legend Press’ second promotion with Virgin, after it donated books to be given to Virgin Trains customers... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #donated books #legend press


Romania’s Online, English Book Sales on the Rise

In Romania, online sales now account for 20% of the $110 million book market, with interest in ebooks and English-language titles also on the rise. The post Romania’s Online, English Book Sales on the Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #english-language titles #rise appeared #post romania #online sales


Lincolnshire library campaigners urge minister to intervene

Library campaigners in Lincolnshire are continuing their fight against council cuts, submitting new evidence to the secretary of state urging them to intervene in the council's decision. Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #library campaigners #council cuts


Zoella goes it alone with Girl Online 2

Zoe Sugg’s sequel to her record-breaking debut Girl Online will be written without the help of an editorial consultant, but with her editor insteadYouTube star turned author Zoe Sugg (AKA Zoella) says she is writing the sequel to her record busting debut novel Girl Online without the help of... Continue reading at The Guardian

[ The Guardian | 2015-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #girl online #editorial consultant #zoe sugg #year related #defending zoella


#ThatIsNotABook: How to Campaign to Lower European Ebook VAT

France's Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks. The post #ThatIsNotABook: How to Campaign to Lower European Ebook VAT appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #encourage readers


The More Things Change, The More They Stay The Same

Magazine media continues to do what we have done for hundreds of years. The post The More Things Change, The More They Stay The Same appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #things change


ALLi to launch bookshop campaign during LBF

The Alliance of Independent Authors (ALLi) is to launch a new campaign aimed at bookshops during the London Book Fair. Called Authors for Bookstores, the campaign will launch at the Indie Author Fringe Festival, which will be held on 17th April at Foyles’ Charing Cross Road flagship. ALLi... Continue reading at The Bookseller

[ The Bookseller | 2015-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #indie authors #campaign aimed


Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House

Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I wake up, I'll meditate, and then I'll read something. I try to wake up 45... Continue reading at AdWeek

[ AdWeek | 2015-03-31 00:00:00 UTC ]
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E-books Gained, Online Retailers Slipped in 2014

E-books’ market share of new-book sales increased slightly in 2014 over 2013, while the share of all book sales made through online retailers and bookstore chains dipped in the same period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online retailers #market share #e-books gained


5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest step #posting videos #shopping cart #ad business #content directly


Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #annual awards #marketing campaign #chris judge #marketing campaigns


Online book shopping overtakes in-store for first time

Print book sales showed "continuing resilience" in 2014, with overall spending on print and digital titles increasing across the year. Meanwhile, online book buying overtook in-store book buying for the first time last year. In 2014, sales of print and ebooks stood at £2.2bn, up 4% from the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #annual conference #nielsen book


Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #first-time author #publicity campaign #debut author


5 Tips for Online Book Marketing Today

Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Clinton Foundation Ad Campaign Erases Women From Billboards, Conde Nast Magazines

A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age

[ Advertising Age | 2015-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #21st century #collective stand #media brands


Amazon opens online store on Chinese competitor's marketplace

Amazon has opened a flagship store on Chinese competitor Alibaba Group Holding’s consumer-to-consumer site, Tmall.com. Amazon’s store on the site launched this week and so far offers a limited range of products including imported food, women’s shoes, toys and kitchen equipment, the Wall Street... Continue reading at The Bookseller

[ The Bookseller | 2015-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kitchen equipment #flagship store


Why Mail Online remains a responsive design holdout

Mobile makes up the lion's share of U.K. traffic for Mail Online, but mobile visitors arriving on its homepage are still see the desktop site. That's an increasingly rare sight in news publishing today. "Mail Online's homepage is a key part of its heritage and identity. Our users love it," said... Continue reading at Digiday

[ Digiday | 2015-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key part #desktop site #mail online


Mail Online censured over Liz Jones article – but print version is cleared

Mail on Sunday insists press watchdog Ipso should consider online version of column separately as they are under independent editorial controlPress watchdog Ipso has upheld a complaint about a column by Liz Jones posted on Mail Online – but rejected criticism of the same article when it was... Continue reading at The Guardian

[ The Guardian | 2015-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online version #print version #mail online


German indies launch online bookshop

Already dubbed by the media as a serious contender for Amazon, the new German online bookshop Genialokal.de will finally be launched on March 12th, the first day of the Leipzig Book Fair. The e-commerce platform promotes localism under the banner “fantastically local” and is an initiative of... Continue reading at The Bookseller

[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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In the “Web vs. Apps” Debate for Online Publishers, Apps Are on a Run

It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news outlets #online publishers #native apps