Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
News tagged with:
#digital device
#apples ipad
#beta test
#consumer habits
#dominant player
#itunes store
Written By: Graeme Neill Publication Date: Mon, 08/08/2011 - 16:08 Literary agent Andrew Wylie has said publishers need to "stand firm" in the face of digital companies like Amazon and Apple or risk being locked into an insupportable business model that is unable to reward writers. In an... Continue reading at The Bookseller
[ The Bookseller | 2011-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stand firm
#digital giants
#digital companies
#literary agent
#digital distributors
Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 05/08/2011 - 09:00 Publishers and independent booksellers are stressing the importance of "working harder" on hardback fiction titles, as sales of the format fell by £3.2m over the first half of 2011. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charlotte williams
#independent booksellers
#working harder
Time Inc. is making it easier for readers to access its magazines in digital formthe company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still wont be able to buy subscriptions through a key sales... Continue reading at AdWeek
[ AdWeek | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audit bureau
#digital copies
#digital editions
#hold back
Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 09:30 Man Booker Prize bookies favourite Alan Hollinghurst is proving the most popular of the longlisted titles among the book buying public. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#longlisted titles
Written By: Graeme Neill Publication Date: Wed, 03/08/2011 - 09:20 Digital sales more than doubled at Simon & Schuster in its second-quarter but did not offset the decline in print. However, the publisher reported an increase in profits of 12% off the back of the shift to digital and... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#publisher reported
In order to automate the workflow and offer solutions for publishers who have to do more with less, email service provider Contactology and content management system creator Metro Publisher have partnered to offer publishers a simpler solution for e-newsletter management. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#offer publishers
Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data shot
#ad pages
Written By: Charlotte Williams Publication Date: Fri, 29/07/2011 - 09:30 Penguin reported lower sales and profits in the first half of 2011 as it adjusted to the "unprecedented challenges" afflicting the publishing sector including the loss of high street booksellers in the US and Australia... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#profits fall
#e-book sales
#unprecedented challenges
#operating profit
Written By: Lisa Campbell Publication Date: Fri, 29/07/2011 - 09:19 The owner of Living Oasis is in talks with a third party to buy the chain after he closed two of his four remaining shops. Ray George, chairman of the Nationwide Christian Trust (NCT), which bought 19 former Wesley Owen... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#living oasis
#ray george
#current climate
Written By: Graeme Neill Publication Date: Tue, 26/07/2011 - 08:55 Digital is accounting for 75% of Taylor & Francis' parent company Informa's publishing sales, as it revealed half-year profits increased by 14.3% to £55.2m. For the first half of 2011, Informa's sales increased by 1.7% to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taylor francis
#publishing sales
#sales increased
Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helped lead
#panel discussion
#ned brody
#digital content
In an attempt to be everywhere readers are, Barnes & Noble is updating its NOOK for iPad app to offer digital periodicals to consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad app
#barnes noble
Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin... Continue reading at AdWeek
[ AdWeek | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular science
#subscription sales
#market research
#digital subscriptions
Written By: Graeme Neill Publication Date: Thu, 21/07/2011 - 09:10 Borders goes to court today to seek approval for liquidators to launch closing down sales across its stores. It is expected the sales will bring in between $250m and $284m the bankrupt book chain owes to creditors. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#court today
Reader's Digest Association is on the block, seeking a price of around $1 billion, according to a report from The Wall Street Journal, which says the company may sell off piece by piece rather than as a whole. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#readers digest
#wenner media
#digest association
#$1 billion
Written By: Lisa Campbell Publication Date: Mon, 18/07/2011 - 15:22 Amazon.com is giving students the ability to rent textbooks on Kindle e-readers. The company said students can save up to 80% off textbook prices with the new initiative, which launched today. Kindle Textbook Rental will also... Continue reading at The Bookseller
[ The Bookseller | 2011-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon offers
#kindle e-readers
#launched today
#academic publishers
After debuting on the Android 3.0 Honeycomb platform for tablets last month, the Zinio digital newsstand is now universally available on all Android devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android devices
Written By: Philip Stone Publication Date: Wed, 13/07/2011 - 15:38 Stieg Larsson's The Girl with the Dragon Tattoo (Quercus), the first book in the late Swedish journalist's Millennium thriller trilogy, has become only the sixth adult novel to sell more than two million copies since records... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#million copies
#records began
Dan Costa is now senior VP of content for Ziff Davis and editor-in-chief for PC Mag, harnessing his 17 years in technology journalism. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#senior vp
#ziff davis
Written By: Lisa Campbell Publication Date: Tue, 12/07/2011 - 09:37 Widespread offers and Fathers Day failed to affect book sales falling in June compared to 2010, according to the British Retail Consortium. Figures out today show total sales in the UK were up 1.5% last month in comparison to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#june compared
#year-earlier level
#fathers day
#e-book readers