Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
News tagged with:
#digital device
#apples ipad
#beta test
#consumer habits
#dominant player
#itunes store
Written By: Philip Jones Publication Date: Wed, 28/09/2011 - 15:40 Amazon has unveiled a Kindle Touch reader, alongside a brand new tablet device called Kindle Fire. It has also launched an £89 Kindle device in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
More news stories like this |
Written By: Philip Jones Publication Date: Wed, 28/09/2011 - 15:20 Amazon has unveiled a Kindle Touch reader, priced $99 for the wi-fi model, alongside a brand new tablet device called Kindle Fire. The new Kindle, which comes in silver, is smaller and lighter than the current, third-generation... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle touch
#basic kindle
Written By: Philip Jones Publication Date: Tue, 27/09/2011 - 10:33 Quercus saw an inevitable downturn in sales in the first half of 2011 after its Stieg Larsson enhanced 2010 numbers, but still managed to increase profit, improve its cash position, grow digital sales seven-fold and pay its... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#profits rise
Conde Nast, Hearst and Meredith are in for Wednesday's launch. Time Inc. isn't, and may not get there for a while. Continue reading at AllThingsD
[ AllThingsD | 2011-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
Written By: Graeme Neill Publication Date: Fri, 23/09/2011 - 08:33 Faber has launched a new sales force for diverse independent publishers dubbed Faber Factory Plus. Six publishers, Gallic Books, Arcadia Books, Pushkin Press, Bloodaxe Books, Carcanet Press and Gibson Square, have already... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#arcadia books
#pushkin press
#bloodaxe books
#carcanet press
#gibson square
#3rd october
#walker books
#11th october
There are almost as many ebook surveys as there are digital conferences. Two new surveys released last week provided more information, one on the impact digital readers have had on consumers' reading and book-buying habits, while a second examined the impact of digital publishing on the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book-buying habits
#digital publishing
Written By: Philip Stone Publication Date: Wed, 21/09/2011 - 09:27 Printed book sales in the UK rose for the fourth consecutive week last week but remain significantly behind last year. According to Nielsen BookScan data, £28.6m was spent on physical books at UK booksellers last week, up 1.3%... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk rose
#physical books
#uk booksellers
#6m year-on-year
Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 14:30 Random House Group UK has made a series of promotions within its UK sales department, with changes at group level as well as at Ebury and Transworld. Deputy group sales director Ed Christie will now also be leading the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales team
#group level
#digital books
Yahoo is gearing up to launch an HTML 5-based system called Livestand for magazine publishers wanting to cut the costs of getting onto iPad and Android apps. Continue reading at Media Week
[ Media Week | 2011-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android apps
Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 09:25 Hodder has bought a book by the comedian Miranda Hart, looking at "the unexpected pitfalls and horrors of growing up". Publisher Hannah Black bought world rights in a deal with Gordon Wise at Curtis Brown. Is it Just Me? will... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#miranda hart
#offer advice
#gordon wise
#curtis brown
Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week
[ Media Week | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#central london
#magazine brands
Written By: Tom Tivnan Publication Date: Tue, 13/09/2011 - 16:30 A D Miller and Carol Birch's novels are the big winners of the Man Booker Prize shortlist so far, with sales across the six books surging 290% by volume on last week. The six books on the list shifted 18,496 copies for the week... Continue reading at The Bookseller
[ The Bookseller | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales surge
#carol birch
#big winners
Along with creating a user-friendly design, publishers are now faced with the challenge of optimizing e-commerce (along with the rest of their content) for tablets. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-08 00:00:00 UTC ]
More news stories like this |
Written By: Benedicte Page Publication Date: Thu, 08/09/2011 - 15:40 UK sales for Francesca Simon's Horrid Henry series have hit 17m, Orion has announced. The figure includes Commonwealth sales and sales through channels including school book clubs. Nielsen BookScan figures, which started four... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#francesca simon
Quark is now offering current users a free upgrade to QuarkXPress to version 9.1. Included with this upgrade is the App Studio, a standalone Mac OS X software for app creation. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app creation
Written By: Charlotte Williams Publication Date: Tue, 06/09/2011 - 08:30 Faber has entered into a partnership with The Perseus Books Group in the US, setting up a company to provide global digital services for independent publishers in the UK, Ireland and Commonwealth. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
Written By: Lisa Campbell Publication Date: Tue, 06/09/2011 - 09:00 Book sales throughout the UK in August have remained "tough" according to the British Retail Consortium, as it reported general retail sales were down by 0.6% compared to last year on a like-for-like basis. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#6% compared
Written By: Benedicte Page Publication Date: Tue, 06/09/2011 - 15:28 Profile has reported a 3% sales rise to £7.35m for the year to end 31st March 2011, with profits up 69% to £405,000. M.d. Andrew Franklin said the publisher was delighted to announce these "healthy" results on the day that it... Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales rise
#andrew franklin
#serpents tail
Written By: Philip Stone Publication Date: Mon, 05/09/2011 - 14:05 Spending on printed books slumped 4% in August, with sales plummeting to a seven-year low for the month, according to Nielsen BookScan data. A total of £107.5m spent on physical books at UK booksellers in the four weeks to 27th... Continue reading at The Bookseller
[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#27th august
#physical books
#uk booksellers
#6m year-on-year
A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times
[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#genre novels