Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 09:41 Waterstones increased profit by £6.7m last year as like-for-like sales fell by 3.8%, according to financial results released today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder. In the first half of 2010, only 90 new titles came to fruition. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Zinio announced today its partnership with Recorded Books, making thousands of digital magazines accessible in public libraries throughout the US, Canada, Australia and UK. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 20/06/2011 - 14:31 John Locke has become the first self-published author to sell more than one million ebooks through Amazon. The author used Amazon's Kindle Direct Publishing platform to publish and sell his titles. He joins Stieg Larsson,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week
[ Media Week | 2011-06-16 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 09/06/2011 - 10:05 Literary agent Peter Cox has offered to review "any" contract given to an author by an agent for free in order to ensure that the author has "impartial advice". The move is a response to agents setting up their own publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 09/06/2011 - 09:19 Private equity firm Najafi Companies is reportedly in discussions to buy Borders in America. The Wall Street Journal said "people familiar with the matter" said the firm, which usually makes investments of $1bn or less, is in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 07/06/2011 - 11:40 Amazon.co.uk has announced that Orange Prize shortlisted author Emma Donoghues Room (Picador) is leading sales on the website ahead of rival contenders for the award. The Orange Prize for Fiction is revealed tomorrow (8th... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 07/06/2011 - 15:44 Thanks in part to a "better than half price" deal at Waterstone's, John Grisham tops the Official UK Top 50 for the first time in five and a half years. The Confession (Arrow), the Arkansas-born legal thriller writer's 23rd... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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People is the most profitable U.S. magazine and had an excellent, +5.6% ad-page advertising 2010, so it was appropriate that the magazine did very well at min's seventh "Sales Executive of the Year" awards breakfast Thursday morning (June 2) at New York's Grand Hyatt. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:52 E-book sales accounted for over 8% of Pan Macmillan's trade sales in the first quarter of 2011, with the publisher predicting a rise to up to 10% by the end of the year. Over the same period, the publisher's sales of... Continue reading at The Bookseller
[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 27/05/2011 - 12:26 Children's publishers have welcomed the acquisition of Waterstone's by Russian businessman Alexander Mamut. Francesca Dow, m.d. of Penguin Children's Books, said: "The Waterstone's takeover is good news for children's... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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Spending on e-media infrastructure increased for both large and small b-to-b publishers in 2010 and will again in 2011, according to respondents to the 2011 FOLIO B-to-B CEO Survey. Larger publishers expect operating expenses to jump 6 percent in e-media, while smaller publishers expect a 5... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Some new magazine faces have shown up in min's top 5 ad-page charts (see below) for June and for the first half (January-June 2011 vs. 2010). They are sun-bleached, health-minded, sports and outdoor enthusiast in Competitor Group's Competitor, Source Interlink's Power & Motoryacht, Mariah... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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While the Rapture isnt scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print books. Amazon announced Thursday that sales of ebooks on the site have finally surpassed combined sales of hardcovers... Continue reading at AdWeek
[ AdWeek | 2011-05-20 00:00:00 UTC ]
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It happened. Amazon says ebook sales have surpassed physical book sales on Amazon.com. Continue reading at PC World
[ PC World | 2011-05-20 00:00:00 UTC ]
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As a former Amazon Associate, I can tell you that a great many sales of Kindle Books are for the 99¢ complete Dickens, etc. Movie critic and Web publisher Roger Ebert, providing some context for Amazons stat about Kindle ebooks outselling print books. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 20/05/2011 - 10:11 US bookseller Barnes & Noble has received an offer for the company from Liberty Media, a private investment group. The deal values the business at about $1bn, but Liberty said it expected to spend $500m on the acquisition... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 10:00 The percentage of ebook purchases has dropped back from the high of the post-Christmas period, falling to 2.5% of all book purchases in volume over the four-week period to 20th March. In a presentation at the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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