Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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Consumer ebook sales increased by 366% to £92m in 2011, with sales across all digital... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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The US print market has plunged 16% year on year in the first quarter of 2012, despite a record-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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LONDON (Dow Jones)--Pearson PLC (PSON.LN), the publisher of the Financial Times newspaper and Penguin books, Friday produced a healthy rise in first-quarter revenue, but warned profit will be down in the first half of 2012 due to seasonal effects an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-27 00:00:00 UTC ]
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Pearson increased sales by 11% to £1.16bn in the first three months of 2012, it announced... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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The ebook editions of J K Rowling's Harry Potter series are now available in French, Italian... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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WH Smith has reported a 3% rise in group profit year-on-year for the six months to 29th February... Continue reading at The Bookseller
[ The Bookseller | 2012-04-19 00:00:00 UTC ]
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Publishers hoping that digital sales would make up for the decline in physical books are worried. Continue reading at Crains New York
[ Crains New York | 2012-04-15 00:00:00 UTC ]
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Amazon is paying authors $1 for every audiobook they sell if they sign up to its Audible Author... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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$1.5 million worth of Harry Potter books sold in Pottermore's first three days online. Continue reading at AllThingsD
[ AllThingsD | 2012-04-05 00:00:00 UTC ]
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More tablet experimentation from publishers, this time via reading apps Pulse and Zite. Zite, which already offered readers excerpts from Bonnier's Popular Science magazine, will now be doing that with 20 other Bonnier titles. And Pulse will be bring content from 8 publishers, including Venture... Continue reading at AllThingsD
[ AllThingsD | 2012-04-04 00:00:00 UTC ]
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MPA, along with a bevy of C-level consumer magazine executives, released a set of voluntary guidelines to help standardize advertising within tablet editions. Publisher reps from Bonnier, Conde Nast, Forbes, Hearst Magazines, Martha Stewart Living Omnimedia, Meredith and Time Inc. are included... Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-03 00:00:00 UTC ]
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Lonely Planet is launching two new ebook series, one offering guidance to the enjoyable... Continue reading at The Bookseller
[ The Bookseller | 2012-04-03 00:00:00 UTC ]
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Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World
[ PC World | 2012-03-30 00:00:00 UTC ]
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Amazon has started pushing out an over-the-air update that'll bring a slew of new features to its budget Kindle Fire tablet. Topping the list of upgrades is new sharing functionality that makes it possible for readers to send passages and notes from within the comfort of a book via social... Continue reading at Engadget
[ Engadget | 2012-03-29 00:00:00 UTC ]
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Waterstones launched a new Buy One Get One Half Price (BOGOHP) promotional offer on selected... Continue reading at The Bookseller
[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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The "Harry Potter" series, which has conquered mediums from books to movies, is finally available in ebook format. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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The Harry Potter ebooks will go on sale exclusively from the Pottermore website from midday... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World
[ PC World | 2012-03-26 00:00:00 UTC ]
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NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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