Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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Kobo and Amazon have unveiled new tablets, but are they playing a game they can't win? Continue reading at Stuff
[ Stuff | 2012-09-19 00:00:00 UTC ]
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Sales of the six novels in contention for the Man Booker Prize trebled week-on-week following the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-19 00:00:00 UTC ]
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Apple Inc., the world's biggest technology company, and four publishers offered to overhaul pricing models for digital books to allay European Union concerns that they blocked competition. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
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Sales of digital books show impressive signs of growth, but some booksellers still face an uncertain future. Continue reading at BBC World
[ BBC World | 2012-09-18 00:00:00 UTC ]
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Sales of digital fiction books increased by 188% in value terms in the first half of the year,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Book sales soared by more than £2m last week as a bounty of new books hit the shelves on... Continue reading at The Bookseller
[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
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Psychologist Oliver James has gone to independent publisher Karnac for his next book, in a deal... Continue reading at The Bookseller
[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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Created by the founders of BookSurge, the print-on-demand vendor acquired by Amazon, BiblioBoard is a new app and e-publishing platform that offers a library of public domain content bundled into subject category anthologies. The BiblioBoard app offers these BiblioLife anthologies at different... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
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Argos returns to sales growth, led by the popularity of tablet computers and ebook readers, says owner Home Retail Group. Continue reading at BBC News
[ BBC News | 2012-09-13 00:00:00 UTC ]
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Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
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Retailer Toys R Us is set to launch a tablet for children in the US, pre-uploaded with a number... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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A new scheme to sell ebooks through schools could benefit school libraries, according to Bilbary... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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Aziz Isham did not intend to get into retailing. Instead, ReKiosk, the online storefront he cofounded that started up last week—it currently offers only music and books—came out of conversations he had been having with independent publishers. All of them, he said, expressed frustration over the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-07 00:00:00 UTC ]
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The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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Just hours ahead of Amazon's debut of a new Kindle tablet on Thursday, Kobo, the ebook company that can be thought of as "Canada's Kindle" debuted a new color Android tablet called the Kobo Arc. Kobo Arc is the company's second Android tablet, following up on the Kobo Vox which debuted around... Continue reading at Betanews
[ Betanews | 2012-09-06 00:00:00 UTC ]
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E L James has broken J K Rowling's annual sales record as she begins a sixth month at the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-05 00:00:00 UTC ]
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Profile has announced a sales hike of 23% for the year to end March 2012, with an operating... Continue reading at The Bookseller
[ The Bookseller | 2012-09-04 00:00:00 UTC ]
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