Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale thats generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apples iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. Its another piece of the puzzle we havent had yet, said Gregg Hano,... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
News tagged with:
#digital device
#apples ipad
#beta test
#consumer habits
#dominant player
#itunes store
Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's ebook publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for... Continue reading at Engadget
[ Engadget | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#peter gabriel
#ebook publishers
Hachette UK is looking to exceptionally strong autumn publishing after recording an 8% sales drop... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
HMV has seen a 16% rise in book sales year on year after refocusing its core offer back onto... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
More news stories like this |
W H Smith has announced that it expects full-year results to be at the top end of market... Continue reading at The Bookseller
[ The Bookseller | 2012-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top end
The recent boom in sales of erotic fiction is "cannibalising" the rest of the UK book market, trade magazine The Bookseller says. Continue reading at BBC News
[ BBC News | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent boom
#erotic fiction
#trade magazine
US retailer Barnes & Noble has reported a 46% rise in digital content sales for its fiscal... Continue reading at The Bookseller
[ The Bookseller | 2012-08-21 00:00:00 UTC ]
More news stories like this |
Printed book sales in the UK slumped 7% (£1.8m) to £24.5m week on week in the second... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
More news stories like this |
The US book business is starting to reap the benefit of strong sales of the Fifty Shades of Grey... Continue reading at The Bookseller
[ The Bookseller | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong sales
#book business
#fifty shades
Is there a future for tablet-only publications? The last few weeks have cast an ominous shadow over this niche industry following substantial staff cuts at News Corp.'s The Daily and a decision by the Huffington Post to give up on charging for its iPad magazine after just five issues. While... Continue reading at AdWeek
[ AdWeek | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media company
#compelling reason
London booksellers say trade has continued slow as the predicted Olympic boost fails to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this |
Travel Publisher Insight Guides has digitised its list and created a set of interactive apps to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interactive apps
Canongate has stopped the distribution and sale of Imagine: How Creativity Works by Jonah Lehrer... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creativity works
#jonah lehrer
Penguin UK's focus on brand strategy and going direct to the consumer will continue into the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin uk
#brand strategy
The adverse economic environment and consumers who are cutting down on their spending are finally... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this |
Bertrams has appointed an international sales director to support the book wholesaler’s... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book wholesaler
Unit sales of the iPad rose 84% year-on-year in the third quarter ending 30th June 2012, to a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this |
News updates all day from Fast Company.Amazon is getting ready to introduce new tablets, Staples' president of U.S. retail, Demos Parneros, told Reuters Monday.Parneros said the online retailer will introduce five or six new tablet SKUs, or stock-keeping units, including those for a 10-inch... Continue reading at Fast Company
[ Fast Company | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling content
#helped establish
#leading distributor
Retailers say the summer’s mixed weather is giving book sales a lift, with Nielsen BookScan... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
#nielsen bookscan
Total book sales fell 2.5% in 2011, to $27.2 billion, according to the latest figures released by BookStats. Revenue was down in three of the four major segments measured by BookStats—k–12, higher education, and professional/scholarly—and up slightly in trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#higher education
Waitrose is now an "increasing force in fiction‚" having extended its book range... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales