Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is expected to replace the app it sells via Apple when the FTs terms with Apple expire June 30. The app is optimized for the iPad and iPhone, but the FT says it will be adapted to other devices, including the Samsung Galaxy and Motorola Xoom. The news comes, coincidentally, as Apple has been making headway with other mainstream publishers. Major publishers including Condé Nast and Hearst have agreed to sell subscriptions to their titles on the iPad, with Apple taking the 30 percent cut its been demanding. And yesterday, Apple announced a Newsstand app thats been long sought by publishers. The app will let consumers store and browse all their newspaper and magazine subscriptions in one place, similar to the iBooks feature, although its unclear how the workflow will be and if the newsstand will be open to free aggregator apps like Flipboard and Pulse or just paid publications. The FT isnt the biggest publisher out there, but its one of the few thats figured out how to build a paid digital strategy, making its new app move particularly noteworthy. There are clear advantages to Web apps. Publishers, free from the constraints of the App Store, can charge what they want, keep all... Continue reading at 'AdWeek'
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers. The post Time Inc. Unifies Sales Force, Eliminates Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
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The Economist has spent a year finessing its social media team, growing its writers from two to 10, mostly based in the U.K. Last year, for each article published, 15 separate tweets were written, now it’s more like three. The publisher has taken resource away from its posting to its lesser... Continue reading at Digiday
[ Digiday | 2016-07-27 00:00:00 UTC ]
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Buster Books, the children’s imprint of Michael O’Mara Books, has launched a free colouring app. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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The most interesting début on the Weekly E-Book Ranking is perhaps human rights activist and 1986 Nobel Peace Prize-winner Elie Wiesel’s Night (Penguin Modern Classics). Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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After pulling installments of the Chaos Rings series from the App Store and then filing a trademark for a game called Cosmos Rings in Europe, Square Enix turned some heads. Now the publishing giant is bringing us an interesting new release: an RPG ex... Continue reading at Engadget
[ Engadget | 2016-07-21 00:00:00 UTC ]
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Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Using Apple technology, one small publisher figured out how to compete with the big boys who dominate the market for high school texts.At 3:59 p.m. on Tuesday, July 12, John Conner was fidgeting at his kitchen table. He looked down at his iPhone, then up to the hands of the kitchen clock, then... Continue reading at Fast Company
[ Fast Company | 2016-07-16 00:00:00 UTC ]
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The Daughter of Odren will be published in new omnibus edition of the much-loved fantasy sequence to mark the 50th anniversary of The Wizard of EarthseaA story from Ursula K Le Guin’s world of Earthsea that has never been published in print before is due to be released to mark the 50th... Continue reading at The Guardian
[ The Guardian | 2016-07-15 00:00:00 UTC ]
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Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 10, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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Japan’s popular messaging app Line has gone public. Mainly used in Asia, the funds raised will help with international expansion. Currently, 12 percent of people in the U.S. use Line, and it’s unlikely to ever reach the scale of Facebook Messenger or WhatsApp. It can differentiate by the range... Continue reading at Digiday
[ Digiday | 2016-07-14 00:00:00 UTC ]
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Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles. Battista joined Time in April 2015 as president of People and Entertainment... Continue reading at AdWeek
[ AdWeek | 2016-07-13 00:00:00 UTC ]
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In her new book ‘The Very Good Gospel,’ Harper examines the first three chapters of Genesis to reveal readings from the gospel that speak to today’s anxious minds, racial divisions, and threats of violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 3, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-09 00:00:00 UTC ]
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Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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The digital magazine reader, which shares revenue with publishers, clears a major hurdle in customer acquisition. The post Texture Cleared for In-App Purchases appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-07 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 26, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Metro, London’s freesheet, has combined its smartphone and tablet app and added new features. In the autumn it will roll out two new apps focussing on content verticals. The paper wants to focus attention on its loyal audience, taking a different approach to other publishers chasing traffic on... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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The 'overt threat of toxic masculinity' and 'the vapid promises of politicians and religion' in the other: South Africa's Sunday Times Literature Awards. The post South Africa’s Sunday Times Literary Awards Go to Gqola, Sithole appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-29 00:00:00 UTC ]
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Revenue at the college store operator rose 1.7% in fiscal 2016, but restructuring charges tied to outsourcing its digital education platform led to a decline in earnings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
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