Fashion Magazines and Their Dramatic September Weight Loss Stories

Here we are in the third year of our September weigh in, and to probably nobody’s surprise, the news is not good. For those of you who are unfamiliar with this feature, we began weighing and measuring some of the top fashion magazines to see how they stack up (literally and figuratively) against each other, since ad page sales are no longer considered (by some) the gold standard in determining a successful fall fashion issue. This year’s September release was ushered in with some pretty negative press, including questions about its vitality and future. And we have to admit, after seeing our own three-year trend line, such questions are not without warrant. Of the eight titles we measured, all but six of them were down significantly, and the other two were only flat. The graphs paint a pretty gloomy picture of the continued decline of what was once the most important month for many magazines—and not just fashion books.   If you could call anybody a “winner,” we suppose Porter, who remained perfectly flat, would be it. Followed by Harper’s Bazaar, who remained nearly flat, aside from a slight shrinkage in spine thickness, which could be attributed to a number of variable factors. So essentially, for the purpose of this report, it too was flat year-over-year. Vogue, the category leader, retains its spot as the heaviest book in the stack, but its weight dipped 10 ounces since last year, and 15 since 2016. That’s a reduction of nearly 25 percent in just two... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
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[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Headline Publishing Group has acquired Laurie Frankel’s This is How it Always Is, a book about "a little boy who becomes a little girl". Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Hibert Publishing Sells Off Magazine Assets

Colorado Parent acquired by 5280 Publishing while Westchester Family joins CNG. The post Hibert Publishing Sells Off Magazine Assets appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-01 00:00:00 UTC ]
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What Axel Springer’s loss in ad-blocking suit means for UK publishers

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[ Digiday | 2016-06-29 00:00:00 UTC ]
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CI 4: Telling Stories at Children's Institute

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[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

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[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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[ The Guardian | 2016-06-21 00:00:00 UTC ]
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Cover Story: ‘The Mandibles: A Family, 2029-2047’

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Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16

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[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Duncan Edwards Steps Down as CEO of Hearst Magazines International

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Daunt warns of job losses if irresponsible Brexit prevails

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[ The Bookseller | 2016-06-15 00:00:00 UTC ]
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News Magazines Resist Print Declines; Digital Editions Show Growth

Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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