Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing class-action lawsuit a group of advertisers brought against Facebook... Continue reading at 'AdWeek'

[ AdWeek | 2018-10-19 00:00:00 UTC ]
News tagged with: #social video

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5 agencies trying their hands at magazine publishing

Increasingly, agencies -- many of which have taken to producing their own in-house magazines and online content hubs -- are dabbling in publishing. The post 5 agencies trying their hands at magazine publishing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing


Martin Amis's holocaust 'comedy' fails to find German publisher

The Zone of Interest, set in Auschwitz, is declined by the author's publishers in Germany and France, although alternative French house picks up novel The Zone of Interest reviewedIn the UK, some critics have hailed it as the "best book in 25 years" by one of Britain's greatest living writers.... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fictionalised auschwitz #french publishers #martin amis #sufficiently convincing


Ann Widdecombe's Dancing Detective is debut self-publishing performance

The former MP's first detective novel spins off from a Strictly Come Dancing-esque TV show called Lively Toes Read an extractFeaturing a "conceited brute" of a politician, a professional dancer named Beautella LaReine and a backstage murder on a popular televised dance contest, Ann Widdecombe's... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ann widdecombe #detective fiction #character named


Why Mashable centers its video strategy on YouTube

Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube appeared #video strategy #digital publisher


Indian journalists protest at publisher's social media demands

Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Publishing in Finland: Nina Paavolainen, CEO of Teos

Nina Paavolainen, CEO of Teos Publishing in Finland, highlights some of the company's up-and-coming authors, new titles and Finnish publishing trends ahead of the Frankfurt Book Fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nina paavolainen


Short Takes: Religion Publishing News Briefs, August 27, 2014

Awards and honors for Catholic books and Christian fiction; conferences and trade shows in September and beyond. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #christian fiction #trade shows


Turns out traditional publishers do just fine with millennials

Many publications claim to be popular with millennials, but not all publications that do so actually garner a significant Millennial audience. The post Turns out traditional publishers do just fine with millennials appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers


Kingstone Publishes Graphic Novel Tie-In for Sony Movie

Kingstone Comics has published the graphic novel version of the film 'The Remaining,' a supernatural thriller that releases in theaters September 5. The graphic novel is already out in digital on ComiXology and in print at retail. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #supernatural thriller


Liberio review: Turn your Google Docs into a published ebook

Now that eBooks have enabled anyone to be a published author, more would-be scribes are submitting their work directly through digital storefronts like Kindle Direct Publishing. Yet even with this radical change in the book industry, the e-publishing process is hardly simple. In fact the... Continue reading at PC World

[ PC World | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google docs #published author #work directly #radical change #book industry


Publishing Pay Rose 2.8% in 2013

The average pay raise for publishing employees in 2013 was 2.8%, according to PW’s just-concluded salary survey. The percentage increase last year was the same as in 2012, when the survey also found that pay had risen by 2.8%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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Facebook moves to rid its feed of click bait

Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like... Continue reading at PC World

[ PC World | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social sites #craziest thing #drive traffic #gathering feedback


Facebook’s war on click-bait risks collateral damage

Facebook's attempt to crack down on publisher click-bait might be well-intentioned, but it could incidentally hurt publishers that produce shorter stories. The post Facebook’s war on click-bait risks collateral damage appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


Steve Laube: Agent + Publisher

In his long history in Christian publishing, Steve Laube has played many roles--bookseller, editor, literary agent. Now he adds publisher to that resume, joining what seems to be an emerging trend among agents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long history #christian publishing #literary agent


One weird trick -- Facebook to clear newsfeeds of click-bait headlines

Click-bait articles are rife online. Countless websites ply a trade in leading headlines designed to lure readers in, giving as little away as possible as an encouragement to click through. A virtual prick-tease, if you will. Sometimes the click is worth it, but all too often the article --... Continue reading at Betanews

[ Betanews | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lure readers #magazine websites


Amazon and Hachette feud could rewrite the book on publishing

The Ebook price row has the potential to create irreversible changes to the literary world and its business modelsThe battle between Amazon and the French publisher Hachette is not just a spat about the price of books. Their row over ebook prices, which led to the online retailer freezing out... Continue reading at The Guardian

[ The Guardian | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook prices #donna tartt #biggest publishers


Publishers: Ditch your apps; focus on mobile Web

New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #post publishers #mobile web #research shows #mobile websites #social distribution


What you need to know about Amazon's fight with ebook publishers

Unless you've been living in a book-free cave, you may have heard that retail giant Amazon and book publisher Hachette are having a little tiff. It's all about digital versions of books -- so-called ebooks -- and it boils down to this: Amazon wants... Continue reading at Engadget

[ Engadget | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook publishers #digital versions


Parragon Publishing Restructures

In a move meant to reflect its broadening business interests, Parragon Publishing has restructured its operations into two divisions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move meant #parragon publishing


Here Is Yahoo's Native Ad Network

Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age

[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unlike buzzfeed #article pages