Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing class-action lawsuit a group of advertisers brought against Facebook... Continue reading at 'AdWeek'

[ AdWeek | 2018-10-19 00:00:00 UTC ]
News tagged with: #social video

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People StyleWatch Quiz Blurs Line Between Ads and Edit

An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about... Continue reading at Advertising Age

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #unlike buzzfeed #september issue


'Guantanamo Diary,' the first Gitmo account by a detainee still imprisoned, will be published

“Guantanamo Diary” will be published simultaneously around the world on Jan. 20, 2015, as part of an international campaign to free Mohamedou Ould Slahi, Gitmo prisoner and author of the memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published simultaneously


Virtual Book Festivals Run By Major Publishers Take Off in UK

HarperCollins UK's June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #major publishers


Short Takes: Religion Publishing News Briefs, August 13, 2014

A signing with singing; astronomer/priest honored with Carl Sagan Medal; romance writers recognize winners; a book tour in Amish country; Christian fiction conference coming up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #book tour


There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #10% increase #ralph lauren


In China, You Don’t Need a Publisher to Rake in the Big Yuan

China's self-publishing portals are offering writers access to vast audiences and earning them staggering royalties, and turning some into multi-millionaires. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-12 00:00:00 UTC ]
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Amazon misrepresents Orwell and takes on Disney, as the pricing war intensifies (+video)

In a statement about its dispute with publisher Hachette, Amazon cited '1984' author George Orwell – while failing to understand the author's words, critics charged. Meanwhile, Amazon appears to be entering into a dispute with Disney. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #amazon cited #critics charged #amazon appears


Amazon vs Hachette: readers and authors take sides in publishing dispute

The tussle between Amazon and the publishing conglomerate has been raging since spring. Heres an update on the fightA corporate boxing match broke from the ring and swelled into all-out rumpus last weekend, as readers and authors took sides in Amazon and Hachettes fight over the publishing... Continue reading at The Guardian

[ The Guardian | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #contract negotiations #giant corporations #lower price


Canongate to publish Guantánamo memoir

Canongate has acquired an account of life at Guantanamo Bay by one of its prisoners, Mohamedou... Continue reading at The Bookseller

[ The Bookseller | 2014-08-11 00:00:00 UTC ]
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Self-publishing becomes larger focus at this year’s Frankfurt Book Fair

The Frankfurt Book Fair will organize a two-day self-publishing and author program at the 2014 fair this year, aimed at an international audience. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international audience


Amazon ebook pricing battle intensifies after 'Authors United' ad

Compares Hachette dispute to past paperback fears, but partially quoting George Orwell is a risky moveAmazon has hit back following an open letter from more than 900 authors criticising its licensing dispute with publisher Hachette, which was published as an ad in the New York Times.However, the... Continue reading at The Guardian

[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #status quo #penguin books #market share #big businesses #reading public


Amazon Publishing Expands

Amazon has made new additions to its publishing teams in the company's New York and London offices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing teams #london offices


Publisher defends Dahl book cover

Penguin has defended its decision to use an image of a doll-like young girl on the cover of a new edition of Charlie and the Chocolate Factory. Continue reading at BBC News

[ BBC News | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young girl #chocolate factory


Eoin Purcell to head Amazon Publishing UK

Eoin Purcell, formerly editorial director of New Island Books in Dublin, has been appointed to... Continue reading at The Bookseller

[ The Bookseller | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eoin purcell #island books


Copyright Changes Hit Canadian Publishers Hard

When the Canadian Copyright Modernization Act was passed in 2012, publishing associations were happy with certain aspects of the legislation, including its antipiracy measures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Bestselling authors take out full-page New York Times ad against Amazon

Stephen King and Donna Tartt among those petitioning Amazon to 'stop harming the livelihood of the authors'Readers of the New York Times will have to steel themselves this weekend, as the unseemly brawl between Hachette and Amazon erupts on to the tranquil pages of the Grey Lady. Perhaps the... Continue reading at The Guardian

[ The Guardian | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest salvo #james patterson #years ahead


Authors take out full-page NYT ad to criticize Amazon

There's no sign that Amazon and Hachette are close to burying their ebook hatchet, which has prompted the authors caught in the middle to speak up. One of those affected, Douglas Preston, penned an open letter to Jeff Bezos, requesting that he... Continue reading at Engadget

[ Engadget | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #douglas preston #open letter #jeff bezos


Comics Publishers Lure Bestselling Book Authors

Bestselling authors George R.R. Martin and Chuck Palahniuk and director Quentin Tarantino, along with their respective comics publishers Avatar Press, Dark Horse, and Dynamite Entertainment, generated a lot of attention at the recent Comic-Con International about their forthcoming comics projects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chuck palahniuk #dark horse #dynamite entertainment


Tricking Facebook's Algorithm

A successful experiment to make one status-update widely seen—and the social publishing site still won in the end.  Continue reading at The Atlantic

[ The Atlantic | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful experiment


Why Are Publishers Still Warehousing and Fulfilling Books?

Veteran publishing consultant Bruce Harris advises publishers to get out of warehousing and fulfillment and into their own branded bookstores. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-07 00:00:00 UTC ]
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