Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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Scholastic buys ‘spine-chilling’ debut by Bath Spa graduate

Scholastic has acquired the UK and Commonwealth rights to The Switching Hour, a middle-grade novel about a creature that snatches children to eat their dreams, by debut author Damaris Young. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Potter lands Eisenberg short stories in first Europa buy

Europa Editions has snapped up the latest collection of short stories by American writer Deborah Eisenberg. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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This Big Facebook Critic Fears Tech’s Business Model

Roger McNamee was a mentor Mark Zuckerberg and an early investor in Facebook. Now he has written a book about the "Facebook catastrophe." Continue reading at Wired

[ Wired | 2019-03-11 00:00:00 UTC ]
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Ambitious breakup of Amazon, Facebook and Google is proposed by Elizabeth Warren

Sen. Elizabeth Warren (D-Mass.) pledged Friday to take aim at Amazon, Facebook and Google if she is elected president in 2020, breaking apart each of the big tech companies and introducing sweeping new regulation of Silicon Valley. The proposal marks the most ambitious and aggressive effort... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-08 20:40:00 UTC ]
More news stories like this | All news stories tagged with: #proposal marks #silicon valley #introducing sweeping #elected president #pledged friday #elizabeth warren #ambitious breakup

Ambitious breakup of Amazon, Facebook and Google is proposed by Elizabeth Warren

Elizabeth Warren pledges to break up Facebook, Google and Amazon

Today, Democratic presidential hopeful Elizabeth Warren published a post on Medium in which she detailed why she wants to break up large Internet companies such as Facebook, Amazon and Google. In her post, she accuses these companies of using their v... Continue reading at Engadget

[ Engadget | 2019-03-08 00:00:00 UTC ]
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TrustX, P&G and the ANA move to reduce so-called 'ad-tech tax'

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age

[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Popular Rang-Tan Character From Palm Oil Deforestation Ad Will Star in a Children’s Book

The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek

[ AdWeek | 2019-03-05 00:00:00 UTC ]
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Post Hill Press Buys Fidelis Books Imprint

The Nashville-based publisher acquired B&H’s Fidelis Books imprint and appointed Gary Terashita as its associate publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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Why this digital publisher refuses to blame Facebook for media's woes

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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HarperCollins Children’s buys young fiction series by Lindsey Kelk

HarperCollins Children’s Books has acquired three books in a young fiction series by Lindsey Kelk, an author of adult novels and former children’s book editor. Continue reading at The Bookseller

[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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5 things we learned about Facebook content moderation from a Reddit AMA

Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age

[ Advertising Age | 2019-02-27 00:00:00 UTC ]
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Facebook and Medium are digital media’s never-ending merry-go-rounds

Time is a flat circle. Let’s take a stroll down memory lane. Facebook, about two years ago, launched Facebook Live and encouraged publishers to join in on the fun. And, of course, publishers did because Facebook offered a vast potential for distribution and controlled a not-insignificant amount... Continue reading at Fast Company

[ Fast Company | 2019-02-26 00:00:00 UTC ]
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Green Book’s Best Picture Win Sparked Facebook and Twitter During the 91st Academy Awards

Green Book winning the Best Picture award was the most-talked-about moment on both Twitter and Facebook during the 91st Academy Awards Sunday night. The most-tweeted-about moments during the event were: Green Book wins Best Picture Shallow wins Best Original Song Rami Malek wins Best Actor Lady... Continue reading at AdWeek

[ AdWeek | 2019-02-25 00:00:00 UTC ]
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Several apps funnel users’ sensitive data to Facebook without consent, report says

Several phone apps are sending sensitive user data, including health information, to Facebook Inc. without users’ consent, according to a report by the Wall Street Journal. An analytics tool called App Events enables app developers to record user activity and report it back to Facebook even... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-22 22:40:00 UTC ]
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Several apps funnel users’ sensitive data to Facebook without consent, report says

[ Baltimore Sun | 2019-02-22 22:40:00 UTC ]
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Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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Facebook decided which users are interested in Nazis — and let advertisers target them directly

Why video is still the best investment for digital publishers

Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday

[ Digiday | 2019-02-20 00:00:00 UTC ]
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