Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is working with a select group of media companies to test connecting their ad technology directly into Watch so the partners can serve ads programmatically for their shows. For example, a TV network that shares late-night TV clips to Watch would control the ad inventory, instead of having Facebook deliver all the ads, as it does now. TV networks and digital publishers often use third-party ad technology like Comcast's Freewheel and Google Ad Manager to manage and deliver their inventory; Disney recently adopted Google technology as the backbone of the delivery system for its internet ads.Facebook's efforts to integrate with those third-parties, including a rival like Google, are an indication that it wants to be more responsive to the needs of media partners. Also, Watch needs a jumpstart; even Facebook has acknowledged that the 18-month-old service has failed to catch fire as quickly as hoped. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
News tagged with:
#ad technology
#technology executives
#select group
#media companies
#tv network
#digital publishers
For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#weather company
Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adam shlachter
#full potential
#robyn peterson
Thames & Hudson has appointed Sophy Thompson to the new role of publishing director.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thames hudson
Cloud storage locker Dropbox has joined Google, Microsoft, Yahoo, LinkedIn and Facebook in their quest for permission to publish the number of data requests they have received from the U.S. government, and the number of users affected by those requests. Dropbox filed a brief with the U.S.... Continue reading at PC World
[ PC World | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data requests
#publish information
#tech companies
Ethiopian readers lament that their publishing industry cynically puts out too many books people don't want and then charges too much for them. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
More news stories like this |
A discussion with nine experts from Frankfurt Academy's CONTEC 2013 interactive learning lab on self-publishing's implications for the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frankfurt academy
Despite some trouble spots, Canadian publishers are seeing opportunites for growth. Check out our special report on the state of Canadian publishing to get the scoop on what's really going on in this market of 34-million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian publishing
#trouble spots
#canadian publishers
#special report
Haynes Publishing Group has reported falls in revenue and profit in its results for the year... Continue reading at The Bookseller
[ The Bookseller | 2013-09-23 00:00:00 UTC ]
More news stories like this |
Not unlike the adult side of the business, children's publishing in Canada looks to be headed for a pretty good 2013 overall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult side
Not unlike the adult side of the business, children’s publishing in Canada looks to be headed for a pretty good 2013 overall, despite limited school and library budgets and reduced inventory and heavy return rates at Indigo Books and Music stores. Rick Wilks, director of Annick Press, points to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult side
#library budgets
#indigo books
#annick press
The Man Booker Prize submission rule changes will have a negative impact on small publishers,... Continue reading at The Bookseller
[ The Bookseller | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#man booker
#negative impact
#small publishers
It would be hard to single out just one mistake from the news industry’s fumbled transition to the Internet era. But the most important newspaper publisher in America—Arthur Sulzberger, Jr. of the New York Times—says one ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#internet era
#arthur sulzberger
Chicago Defender President and Publisher Michael House is stepping down. House will retire effective Sept. 30 and will take a position with the National Newspaper Publishers Association, the Washington, D.C.-based federation that represents more th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-18 00:00:00 UTC ]
More news stories like this |
Emerging markets incorporate international digital publishing models, while at the same time putting their own stamp on them, writes Octavio Kulesz. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#developing world
Johnson Publishing has secured a line of credit as it continues to "reposition" itself in the marketplace. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-18 00:00:00 UTC ]
More news stories like this |
Faber is to publish a book of lyrics and notebooks from Joy Division frontman Ian Curtis. So... Continue reading at The Bookseller
[ The Bookseller | 2013-09-17 00:00:00 UTC ]
More news stories like this |
Young French publisher Les Escales is looking to make a splash this literary season and in Frankfurt with an unconventionally produced novel from the UK. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary season
Scholastic has bought world rights in a companion book to the Shiver trilogy by Maggie Stiefvater... Continue reading at The Bookseller
[ The Bookseller | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#maggie stiefvater
#companion book
After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division. “This 20-year courtship is finally bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long history
#american express
#publishing division
Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media businesses