Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is working with a select group of media companies to test connecting their ad technology directly into Watch so the partners can serve ads programmatically for their shows. For example, a TV network that shares late-night TV clips to Watch would control the ad inventory, instead of having Facebook deliver all the ads, as it does now. TV networks and digital publishers often use third-party ad technology like Comcast's Freewheel and Google Ad Manager to manage and deliver their inventory; Disney recently adopted Google technology as the backbone of the delivery system for its internet ads.Facebook's efforts to integrate with those third-parties, including a rival like Google, are an indication that it wants to be more responsive to the needs of media partners. Also, Watch needs a jumpstart; even Facebook has acknowledged that the 18-month-old service has failed to catch fire as quickly as hoped. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Almost everybody reported increased sales to China, and no one had failed to note (and welcome) the changes within the Chinese reading and publishing community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company
[ Fast Company | 2013-08-30 00:00:00 UTC ]
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Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek
[ AdWeek | 2013-08-29 00:00:00 UTC ]
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In a ceremony at the 2013 Beijing International Book Fair, Guinness World Records (GWR) and China’s Foreign Language Teaching and Research Publishing (FLTRP) signed an agreement for the publication of the 2014 Chinese-language edition of the Guinness World Records annual book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Both readers and writers in Mexico have a reason to rejoice today, as Amazon has just launched the Kindle Store and Kindle Direct Publishing in their country. The ebookstore will feature over 70,000 Spanish-language titles, as well as ebooks in indigenous tongues like Nahuatl. To help fill up... Continue reading at Engadget
[ Engadget | 2013-08-29 00:00:00 UTC ]
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Total sales at Lagardere Publishing rose 1.4% in the first half of 2013, to 917 million euros, while EBIT increased 24.6% to 71 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Facebook has for the first time published data on how often governments around the world request data on its users. Continue reading at BBC World
[ BBC World | 2013-08-27 00:00:00 UTC ]
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Facebook received about 38,000 data requests from government agents in 71 countries in the first half of 2013, according to the company's first Global Government Requests Report, which it published today. The report comprises both criminal and national security requests made in the first six... Continue reading at Fast Company
[ Fast Company | 2013-08-27 00:00:00 UTC ]
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Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
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Facebook on Thursday rolled out changes to the way third-party apps request permissions from users when connecting to Facebook. Now, the app must request separate permission to "read" and use some of your Facebook information, as well as to "write," or publish your app activity back to Facebook.... Continue reading at AllThingsD
[ AllThingsD | 2013-08-22 00:00:00 UTC ]
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News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World
[ BBC World | 2013-08-21 00:00:00 UTC ]
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Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company
[ Fast Company | 2013-08-20 00:00:00 UTC ]
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Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World
[ PC World | 2013-08-17 00:00:00 UTC ]
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Hot Key Books has signed a deal to become one of the UK publishers for Alloy Entertainment,... Continue reading at The Bookseller
[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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After finally winning permission in May from the Canadian government to publish Canadian books, rather than just marketing titles from the U.S. and U.K., Simon & Schuster Canada is gearing up to release its first domestic list under the direction of Kevin Hanson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek
[ AdWeek | 2013-08-15 00:00:00 UTC ]
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The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling spectacularly -- particularly for a work of complex literary fiction.The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-15 00:00:00 UTC ]
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Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget
[ Engadget | 2013-08-14 00:00:00 UTC ]
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Facebook has published UK-specific user data, broken down for the first time into daily and monthly, and total and mobile user numbers. Continue reading at Media Week
[ Media Week | 2013-08-14 00:00:00 UTC ]
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