Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is working with a select group of media companies to test connecting their ad technology directly into Watch so the partners can serve ads programmatically for their shows. For example, a TV network that shares late-night TV clips to Watch would control the ad inventory, instead of having Facebook deliver all the ads, as it does now. TV networks and digital publishers often use third-party ad technology like Comcast's Freewheel and Google Ad Manager to manage and deliver their inventory; Disney recently adopted Google technology as the backbone of the delivery system for its internet ads.Facebook's efforts to integrate with those third-parties, including a rival like Google, are an indication that it wants to be more responsive to the needs of media partners. Also, Watch needs a jumpstart; even Facebook has acknowledged that the 18-month-old service has failed to catch fire as quickly as hoped. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Publishers and startup entrepreneurs came together on two separate panels at Digital Book World to discuss forging relationships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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George Lossius, CEO at Publishing Technology, predicts 5 trends for trade publishing for the year, including a boost for big data and a focus on formats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
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Emotional women's fiction, yet more psychological crime, talking-point business books and a... Continue reading at The Bookseller
[ The Bookseller | 2014-01-13 00:00:00 UTC ]
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Increasingly fixated on the stars of today, such as Hilary Mantel and JK Rowling, publishers are neglecting the experimenters who could save their industry tomorrow: the mid-list writersThe tickets sold out months ago. Long before the admiring reviews of the stage adaptation of Hilary Mantel's... Continue reading at The Guardian
[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn't self-abnegation, it's capacity and mission. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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Numerous experts from the UK publishing scene spoke with The Guardian about what evolution they anticipate for digital publishing in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
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The publisher Consortium Books posts its own video of hot water being tossed in the air in frigid weather, while a library recommends keeping a book at hand when it's cold outside. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
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The last time The New York Times embarked on a wholesale redesign of its Web site, in 2006, the iPhone wasn't on the market. Tablets like the iPad were still years away. So the new design that The Times is unveiling Wednesday is generating mu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-08 00:00:00 UTC ]
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Bricks-and-mortar bookstores are missing a huge opportunity by failing to take advantage of the self-publishing revolution, argues Tanja Tuma. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-06 00:00:00 UTC ]
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This month’s starred reviews of self-published books includes a pair of notable new novels, one about dysfunctional childhood in Western and another about a busy single mother. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-04 00:00:00 UTC ]
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In late December, an eMarketer report confirmed that the long awaited mobile ad spend boom had finally arrived. Mobile, the report said, drove nearly all digital advertising growth in 2013. And the mobile pie is expected to grow by another $5 billion in 2014.For publishers looking to capitalize... Continue reading at Advertising Age
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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Should Australian newspapers, like Fairfax, publish opinion pieces that deny or seek to cast doubt on man-made global warming?Should Fairfax — or other media publishers — give a platform for climate change denialist opinion pieces?The most recent example is Fairfax publishing a piece by John... Continue reading at The Guardian
[ The Guardian | 2014-01-04 00:00:00 UTC ]
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The two stories were written in 1958 while the late writer was working at a Detroit-based advertising agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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New 'intellectually credible' self-improvement books set to outsell celebrity biographies in 2014Sir Alex Ferguson may have the coveted Christmas number one spot with the record-breaking sales of his memoir, My Autobiography. But not even celebrity memoirs are likely to match the publishing... Continue reading at The Guardian
[ The Guardian | 2013-12-29 00:00:00 UTC ]
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Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read: Continue reading at Slate
[ Slate | 2013-12-27 00:00:00 UTC ]
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