Facebook steps up competition with YouTube with ad-supported videos

Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from those videos.The social network is testing a new “suggested videos” feature in its news feed, which will see videos from partner publishers and creators recommended to Facebook users, with advertisements running in between them. Related: Youtube could be 'eclipsed' if Facebook video tackles piracy - Fullscreen boss Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-07-02 00:00:00 UTC ]
News tagged with: #facebook users #make money #4bn times #partner publishers

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Rupert Murdoch to step down from running newspapers

Rupert Murdoch will be chairman of the divided News Corporation empire but will not be chief executive of the publishing arm, home to The Sun and The Times newspapers, the media company today (28 June) confirmed. Continue reading at Media Week

[ Media Week | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm #rupert murdoch


Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #magazine websites


More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend.   A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study commissioned #tablet users #tablet user #free apps


Zombie competition for Higson fans

Puffin is offering Charlie Higson fans the chance to appear as a zombie in the trailer to promote... Continue reading at The Bookseller

[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Amazon Updates Kindle for IOS With Support for Comics, Book Search

Amazon on Thursday released updates to the Kindle app for iOS, along with the Kindle Cloud Reader Web app. The updates add in support for children's books. Continue reading at PC World

[ PC World | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle app


MPA President and CEO Nina Link Stepping Down End of 2012

The MPA announced today that its president and CEO, Nina Link, will be stepping down at the end of the year. Link has held the position for 13 years, longer than any MPA president in the organization's 93-year history. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising partners #digital ad


Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web app #mobile app #digital world


Galaxy steps back from National Book Awards

Galaxy may discontinue its sponsorship of the National Book Awards, with the award’s... Continue reading at The Bookseller

[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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'Next generation' steps up at Curtis Brown

Curtis Brown has restructured its top management, with c.e.o. Jonathan Lloyd moving to the role... Continue reading at The Bookseller

[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


Flipboard's Quittner Talks About Role, Explains Ad Platform

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek

[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal philosophy #existing content #print version #display ad


Nick Denton: The Banner Ad Era is Closing

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ad #nick denton


Publishers support IBW with exclusive editions

Publishers are creating exclusive products, including an original essay by Julian Barnes, ... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #julian barnes #original essay #exclusive editions


With More Funding, Kobo Steps Up

In the wake of its 2011 acquisition by Japanese e-commerce giant Rakuten, ebook retailer Kobo continues to make news. In a phone interview, CEO Mike Serbinis offered a look at the company’s plans and initiatives for the rest of the year. On the heels of Kobo’s plan to set up Kobo “stores within... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #provide access #phone interview


New Kobo sections will support e-reader trials, says WHS

Customers will be encouraged to invest more time in trialling e-readers with WH Smith's new... Continue reading at The Bookseller

[ The Bookseller | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wh smith


NYU Students Stepped Up Early

When World Book Night organizers expanded the book-giving event from the U.K. to the U.S. for 2012 they knew that generating buzz—and understanding—about a program with the goal of giving away 500,000 copies of 30 titles on a single day would be a challenge, given the limited budget available.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-13 00:00:00 UTC ]
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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech companies #good time #ad break


Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future growth #magazine publishers #issue media #digital newsstand #conde nast


YouTube Co-Founders Silently Introduce Magazine Publishing App, Zeen

YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #landing page #latest project