The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts will not be affected by Facebook's efforts to target clickbait, a spokeswoman confirmed.)There was hand-wringing, there was snarkiness and there were plenty of reports that poked fun by using some of the clickbait tactics being targeted by Facebook. Newsweek, for example, went with "You won't BELIEVE what Facebook is trying to do!"But how big of a deal is the announcement? How big of a problem is clickbait, really, in 2016? And how will the new rules change the way publishers operate? Ad Age got answers via email from some of the media companies that have made their names by becoming ubiquitous in many people's Facebook feeds. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times
[ The New York Times | 2016-07-25 00:00:00 UTC ]
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Have you wondered how Facebook might offer high-speed internet access using lasers? The company's Connectivity Lab is happy to show you. It just published a research paper explaining laser beam technology can deliver up to 2Gbps to remote places.... Continue reading at Engadget
[ Engadget | 2016-07-20 00:00:00 UTC ]
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The film development unit Random House launched in 2007 (which was then called Random House Films), has been sold to Fremantle Media North America. Peter Gethers, longtime head of RH Studio, will stay on as an executive v-p at the newly owned unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Digital publisher IBT Media on Monday announced a new executive management structure that represents a step back for Etienne Uzac, who co-founded the company in the mid-aughts with Johnathan Davis and has served as chief executive.Dev Pragad, who began IBT Media's U.K. operation in 2009, and has... Continue reading at Advertising Age
[ Advertising Age | 2016-07-18 00:00:00 UTC ]
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Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game... Continue reading at Advertising Age
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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Tony Silber, vice president of Folio:, gives a preview of what's new and exciting for the most comprehensive magazine industry conference. The post Why the 2016 Folio: Show Is a Can’t-Miss Media Industry Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-15 00:00:00 UTC ]
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Amazon’s second Prime Day saw customer orders soar by 60% globally in comparison to the first, with "hundreds of thousands" of Kindle e-readers sold. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Amazon has launched its second Prime Day promotional bonanza, offering deals on products every five minutes. Continue reading at The Bookseller
[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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Augsburg Fortress, the publishing house of the Evangelical Lutheran Church in America and the parent company of publishing units Augsburg Fortress, Fortress Press, and Sparkhouse, is adopting the new name of 1517 Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
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To combat Amazon's "global shopping day" on July 12, Connecticut bookseller R.J. Julia is encouraging customers to shop local with a dueling event through which it will donate 10% of its sales to the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
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The news app is raising more money and once again heading for the U.S.In the wake of Facebook's decision to pull back from publishers and focus more on connecting friends and family, the media is looking for a distribution method it can count on. SmartNews, which just raised $38 million, is... Continue reading at Fast Company
[ Fast Company | 2016-07-08 00:00:00 UTC ]
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Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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A man died Wednesday night after being shot by police in Falcon Heights, the aftermath of which was recorded in a video widely shared on Facebook in which the man’s girlfriend says the “police shot him for no apparent reason, no reason at all.” Friends at the scene identified the man as Philando... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-07 00:00:00 UTC ]
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The Lad Bible has been experimenting with Facebook Live for the past two months across its portfolio and is ramping up output to four a week, plus putting in place a dedicated Facebook Live team. The videos are getting views in the millions, outreaching many publishers that weren’t born on... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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The London-based art and fashion magazine will arrive as the 12th digital channel in the Vice Media portfolio. The post Vice Media Purchases Garage Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in... Continue reading at Digiday
[ Digiday | 2016-07-06 00:00:00 UTC ]
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Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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Enders Analysis has downgraded its forecasts for the audiovisual sector following the referendum result that will likely see the United Kingdom exit the European Union. The analysts said the result offered “no clear benefits to the audiovisual sector” while a climate of uncertainty promised to... Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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