Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to some digital publishers and major TV networks that have worked closely with the social network: Facebook couldn't get the high prices it wanted from advertisers and wound up losing money.Facebook also discontinued a test among a small number of publishers that let them sell ads on their websites and apps using its targeting data. That program was called Audience Direct, and was an attempt to expand Facebook's reach into the wider world of ad serving technology online. That means two of its biggest initatives to challenge TV advertising were flops, failing to wow publishers and reel in brands in search of premium digital video. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews
[ Betanews | 2011-09-22 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 16/09/2011 - 16:12 Walker Books is strengthening its licensing operations in order to exploit forthcoming television deals for its properties including the Tilly and Friends series and Sam McBratney and Anita Jerams Guess How Much I Love You.... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 14/09/2011 - 09:00 Internet venture Afictionado plans to launch a pay-monthly ebook library in 2012. The company is yet to approach publishers to take part in the scheme, but is promising to offer "strong returns" to publishing partners, paying... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 09:54 Google is close to launching an Australian version of its ebookstore, the first time the digital company has expanded the service outside the United States. The move raises speculation that a UK launch could be imminent.... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 06/09/2011 - 08:30 Faber has entered into a partnership with The Perseus Books Group in the US, setting up a company to provide global digital services for independent publishers in the UK, Ireland and Commonwealth. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Publication Date: Wed, 24/08/2011 - 08:25 BBC Books is to launch a publishing programme around Bafta-winning TV series "Sherlock", which was inspired by the adventures of Arthur Conan Doyle's Victorian detective Sherlock Holmes. The titles will each feature the show's branding and introductions... Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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Bonniers MotorBoating magazine, a part of the Marine Group Network that includes Yachting and SaltWater Sportsman, is folding its print issue. The July/August 2011 installment will be its last. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-23 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 08:20 Abrams has bought a book looking at the history of Oprah Winfrey's US chat show. Abrams c.e.o. and president Michael Jacobs and editorial director Deborah Aaronson bought world rights from Erik Logan, president of Harpo, Inc,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way thats similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek
[ AdWeek | 2011-08-10 00:00:00 UTC ]
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In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:23 Publishers have welcomed the news that Amanda Ross, Cactus TV md, may launch a television programme dedicated to childrens books. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World
[ PC World | 2011-08-04 00:00:00 UTC ]
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