Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled version of Atlas, the ad server it acquired from Microsoft in 2013 that sends the actual ads to a publisher's site or app and measures their performance.This isn't Facebook's long-rumored ad network, though it could lead to one. Facebook has built an automated ad-buying tool -- commonly called a demand-side platform, or DSP -- that advertisers could use to buy ads outside of Facebook through real-time auctions, as The Information previously reported. But the product is in its "very early" stages, according to Facebook ad tech head David Jakubowski, declining to say when or if the company plans to officially roll out the ad-buying tool. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with:
#ad server
#actual ads
#demand-side platform
#buy ads
#real-time auctions
#company plans
Nine days after Facebook Inc. Chief Executive Mark Zuckerberg dismissed as "crazy" the idea that fake news on his company's social network played a key role in the U.S.’s November election, then-President Obama pulled aside the youthful tech billionaire and delivered what he hoped would be a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#key role
Dungeon Masters can rest a bit easier now that the library of Dungeons and Dragons core rulebooks will soon be available in an easy-to-lug digital edition. Instead of a stack of heavy paper-bound volumes, you'll be able to take your iPad or Android t... Continue reading at Engadget
[ Engadget | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bit easier
For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#commerce-focused publishers
#black hole
#drive revenue
Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook moves
#facebook users
#propublica published
Jamie Oliver’s 5 Ingredients (Michael Joseph) has once again claimed the UK Official Top 50 number one spot, selling 54,605 copies for £648,673, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jamie oliver
#nielsen bookscan
Over three days in Miami Beach, top publishing executives weighed in on Facebook video, user experience challenges and platform publishing. The post ‘Facebook is the engine’: Overheard at Digiday Moguls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday moguls
#facebook video
#post facebook
#platform publishing
Publishers have to scramble to keep up on Facebook, while the platform sends very little revenue in return. The post Facebook gives, but continues to take more from publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#publishers appeared
“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
Whether it is a photo of your favourite book cover, or a portrait from an obscure artist, there is something for everyone's "small billboard". Continue reading at Stuff
[ Stuff | 2017-09-17 00:00:00 UTC ]
More news stories like this |
In a flat market, the format has been a bright spot—even as it has remained difficult to determine what is selling and in what numbers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#downloadable audio
#flat market
#remained difficult
Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
#non-publisher pages
#graph api
#page composer
Facebook introduced two updates to its Facebook Live API (application-programming interface) aimed at enabling publishers and developers to create professional-quality live video. The two updates being introduced Wednesday are automated encoder configuration and frame-accurate start times.... Continue reading at AdWeek
[ AdWeek | 2017-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook introduced
#enabling publishers
Facebook's self-hosted Instant Articles have been dropped from Facebook Messenger. The faster-loading, mobile-optimized versions of articles will still be available in the main Facebook app, just not in the company's messaging tool. While Facebook launched Instant Articles promising much,... Continue reading at Betanews
[ Betanews | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook messenger
Facebook still has big plans for its Instant Articles media-rich, quick-loading mobile stories from publishers, but those big plans no longer include Messenger. The social network rolled out Instant Articles on Messenger in July 2016, with vice president of messaging products David Marcus saying... Continue reading at AdWeek
[ AdWeek | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big plans
#vice president
A look into the original shows populating Facebook's newest video platform. The post Major Magazine Publishers Flock to Facebook Watch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
It was only a few minutes after my imaginary Trump supporter “Todd White” began exploring Facebook that he learned filmmaker Michael Moore was staging a coup d’etat against president-elect Donald Trump. Todd also learned that Trump won the popular vote. And that there were people paid to protest... Continue reading at PC World
[ PC World | 2017-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular vote
#published posts
#hillary clinton
Facebook is said to be offering hundreds of millions of dollars to music publishers and record labels to avoid having to take down user-generated videos that feature copyrighted music. Bloomberg cites "people familiar with the matter" as saying Facebook's payments will allow for the legal use of... Continue reading at Betanews
[ Betanews | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#music industry
#music publishers
#record labels
#people familiar
Facebook is offering major record labels and music publishers hundreds of millions of dollars so the users of its social network can legally include songs in videos they upload, according to people familiar with the matter.The posting and viewing of video on Facebook has exploded in recent... Continue reading at Advertising Age
[ Advertising Age | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rights holders
Barack Obama published a Facebook post calling the White house out on its decision to rescind the Deferred Actions for Childhood Arrivals (DACA) Act. “To target these young people is wrong–because they have done nothing wrong,” Obama writes. “It is self-defeating–because they want to start new... Continue reading at Fast Company
[ Fast Company | 2017-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#white house
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily news
#good morning
#daily roundup
#digital-related news
#cover price