Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
News tagged with:
#digital publishers
#raise prices
#recent quarter
#year earlier
#make money
Social media giant says it has seen a "steep increase" in the creation of abusive, fake accounts. Continue reading at Stuff
[ Stuff | 2019-05-23 21:23:34 UTC ]
More news stories like this | News stories tagged with:
#fake accounts
Mark Zuckerberg hits back at calls to break up Facebook, as it reveals it removed a record number of hateful posts. Continue reading at BBC News
[ BBC News | 2019-05-23 19:06:33 UTC ]
More news stories like this | News stories tagged with:
#record number
Facebook removed more than three billion fake accounts from October to March, twice as many as the previous six months, the social networking company said Thursday. Continue reading at CBC
[ CBC | 2019-05-23 16:32:45 UTC ]
More news stories like this | News stories tagged with:
#facebook removed
The company, which reports 2.39 billion monthly active users, says it zapped 3 BILLION fake accounts in two quarters alone, and that it caught only “most of them.” Facebook held a press call today to report to the world that it has removed 3 billion fake accounts during the last quarter of 2018... Continue reading at Fast Company
[ Fast Company | 2019-05-23 15:50:14 UTC ]
More news stories like this | News stories tagged with:
#real problem
Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | News stories tagged with:
#online campaigning
Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with:
#google unveils
#facebook issues
#giving advertisers
#promotional formats
#online search
Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with:
#google unveils
#facebook issues
#giving advertisers
#promotional formats
#online search
Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#broad audience
Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#european publishers
Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age
[ Advertising Age | 2019-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#child pornography
Elsevier saw 2% underlying revenue growth in 2018, according to the latest annual financial results filed by parent company RELX, to a total of £2,538m. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
More news stories like this |
Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad technology
#technology executives
#select group
#media companies
#tv network
#digital publishers
Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook ads
#swing states
ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
More news stories like this |
No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investigation finds
Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#political ads
#news organizations
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audio version
#alexa device
#alexa app
#magazine business
It's been less than a day since the New York Times published a brutal report about the state of affairs at Facebook, including a deep look at the company's failure to properly identify and deal with fake news and Russian interference. The company alr... Continue reading at Engadget
[ Engadget | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook removed
#fake news
#russian interference
Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company confirmed
#worked closely
#high prices
#losing money
#small number
#wider world