Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In the final three months of 2014, Facebook served 65% fewer ads than a year earlier, but the average cost of those ads to advertisers was 335% higher.While Google, Yahoo and many digital media companies are trying to squeeze ads in to more places to make money, Facebook has gone the other way. Despite a seemingly endless amount of inventory, it is trying to create a sense of scarcity around the ads it serves. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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News Corp. profit tops estimates but ad sales dip

News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-02-07 00:00:00 UTC ]
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Times Co. Reports Digital Subscriber Increase, but Continued Ad Declines

The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Pamela Vandyke Price obituary

One of the first women to write about wine, she was known for her prickly putdowns and forthright views about food and drinkPamela Vandyke Price, who has died aged 90, was the first woman in Britain to write seriously about wine and spirits. Writing about drinking – its tastes, smells,... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Slovenians Cheer Passage of Fixed Book Price Law

Years of effort on behalf of publishers has resulted in a new fixed book price law in Slovenia, which should help stabilize the tiny nation's book business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-05 00:00:00 UTC ]
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Facebook, Google and Yahoo now say when the US government requests user content (update: Microsoft too)

Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget

[ Engadget | 2014-02-04 00:00:00 UTC ]
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Facebook: 10 years of social networking, in numbers

Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Yahoo Now Powers Mocean Mobile Market

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[ AdWeek | 2014-02-04 00:00:00 UTC ]
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Facebook’s Looming Role as Media Kingpin

While Facebook is positioning Paper as a way for publishers to better reach -- and, hopefully, monetize -- mobile readers, Paper may make publishers too dependent on Facebook for traffic. The meteoric rise of sites like Elite Daily, Upworthy and Viral Nova shows how social-savvy publishers can... Continue reading at Digiday

[ Digiday | 2014-02-04 00:00:00 UTC ]
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Bertelsmann revenues rise in 2013

Penguin Random House’s parent company Bertelsmann has announced preliminary figures for... Continue reading at The Bookseller

[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Why Publishers Need to Embrace Automated Ad Selling

The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-30 00:00:00 UTC ]
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People Prefer Big, Interruptive Web Ads

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[ AdWeek | 2014-01-24 00:00:00 UTC ]
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If Facebook is like a disease, I don't mind getting infected

Facebook has been in the news over the past few days after a report suggested that the social network is spreading in a similar way to a virus. Like all epidemics, the report suggests, the rate of infection will ultimately drop off, leading to the suggestion that by 2017 the social network will... Continue reading at Betanews

[ Betanews | 2014-01-24 00:00:00 UTC ]
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Time Inc. Candidates for Chief Revenue Officer Include Two Insiders

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[ Advertising Age | 2014-01-24 00:00:00 UTC ]
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Facebook to Brands: Post More Images

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[ Digiday | 2014-01-22 00:00:00 UTC ]
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5 Things We Learned at Digital Book World 2014

A few key take-aways from DBW 2014: teens aren't reading for fun, ebook sales grow overseas, Wall Street discounts publishing and Amazon is like modern art. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
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“Mein Kampf” Climbs the Digital Bestseller Lists: Why?

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[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
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5 Trends for Academic Publishing in 2014

Following yesterday's look at trade publishing, George Lossius, CEO of Publishing Technology, predicts five trends for the academic publishing sector in 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
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Charter makes a $61 billion bid for Time Warner Cable, could be the first of many

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[ Engadget | 2014-01-15 00:00:00 UTC ]
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Inside Hearst’s Native Ad Strategy

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[ Digiday | 2014-01-15 00:00:00 UTC ]
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