Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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BET made a Facebook Messenger bot for its summer festival

The first wave of publisher Messenger bots focused on sharing content. A second wave, including BET's, is focused on managing and deepening relationships. The post BET made a Facebook Messenger bot for its summer festival appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-05 00:00:00 UTC ]
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BookCon 2017: Gregg Hurwitz Gruesomely Engages with the Rains Brothers

Last year, with the launch of the Rains Brothers, an alien-meets-zombie series from Tor Teen, Gregg Hurwitz, author of the bestselling Orphan X series for adults, made his YA debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
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BookExpo 2017: Writing What She Doesn’t Know: Jennifer Egan

Listening to Jennifer Egan talk about writing fiction brings to mind the famous quote from E.L. Doctorow: “Writing is like driving at night in the fog. You can only see as far as your headlights, but you can make the whole trip that way.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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BookExpo 2017: Don’t Miss the Star Watch Deadline

Nominations for Publishers Weekly’s third annual Star Watch program will be accepted until June 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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BookExpo 2017: Chasing Bigfoot: Jennifer Weiner

Bestselling adult author Jennifer Weiner made her children’s book debut last year with "The Littlest Bigfoot," the first book in a middle grade trilogy of the same name. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jennifer weiner #book debut


BookExpo 2017: Alan Alda Practicing What He Preaches

Emmy Award–winning actor and writer, acclaimed director, bestselling author, university professor, and today host of the APA’s 17th annual Author Tea, Alan Alda took a few minutes to talk to PW about his latest book, "If I Understood You, Would I Have This Look on My Face?" Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Get the 'Practical Linux Security Cookbook' ($22 value) FREE for a limited time

Practical Linux Security Cookbook, from Packt Publishing, will teach you how to secure your Linux machines and keep them secured with the help of exciting recipes. Whether you are new to Linux administration or an experienced user, this ebook will provide you with all the skills you need to make... Continue reading at Betanews

[ Betanews | 2017-06-01 00:00:00 UTC ]
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Women's Prize for Fiction reveals new sponsorship model

The Women's Prize for Fiction has announced it is adopting a new, collective sponsorship model instead of a single headline sponsor going forward. Continue reading at The Bookseller

[ The Bookseller | 2017-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fiction reveals


Facebook star Bruce the cat fundraising to publish a book

Kiwi internet sensation Bruce the cat hopes to release his own book to help teach children to be kind to animals. Bruce's owner Kathryn van Beek has started a Kickstarter page to help publish the book. Currently $11,954 has been pledged towards their goal of $20,000. The picture... Continue reading at Stuff

[ Stuff | 2017-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #real-life story #picture book


‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues

Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues... Continue reading at Digiday

[ Digiday | 2017-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #driving revenue #main concerns #apple news #google amp #post articles


Stephen Fry: Facebook and other platforms should be classed as publishers

Speaking at Hay festival, writer accuses ‘aggregating news agencies’ of not taking responsibility for their contentStephen Fry has called for Facebook and other “aggregating news agencies” to be reclassified as publishers in order to stop fake news and online abuse spreading by making social... Continue reading at The Guardian

[ The Guardian | 2017-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeremy paxman #martin luther #legal responsibilities


Location for first New York Rights Fair revealed

The location for the New York Rights Fair launched by Bologna Fiere has been revealed and is set to take place at the Metropolitan Pavilion in midtown Manhattan. Continue reading at The Bookseller

[ The Bookseller | 2017-05-26 00:00:00 UTC ]
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Industry Notes: A Milestone at the Netherlands’ Sweek; Facebook Live at BookExpo and Bookcon

In the Netherlands, a reading and writing platform, Sweek, gains traction. In the States, BookExpo and Bookcon plan Facebook Live streams of interviews. The post Industry Notes: A Milestone at the Netherlands’ Sweek; Facebook Live at BookExpo and Bookcon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gains traction #writing platform #facebook live #bookcon appeared


Facebook Just Lost a Big Battle to Google for Publishers

Facebook hasn't lost the war against Google for publishers' content, but it looks like it's losing one fight.The company said Thursday that it's created a software extension that lets publishers easily transfer content formatted for its Instant Articles to the No. 1 competition for mobile... Continue reading at Advertising Age

[ Advertising Age | 2017-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #load faster #widespread adoption #mobile readers #facebook hasn #google amp


Publishers Creating Facebook Instant Articles Can Now Simultaneously Work on Google AMP (Apple News Soon)

The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek

[ AdWeek | 2017-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #apple news #enable publishers


Facebook recruits its top publishers for exclusive shows

BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-25 00:00:00 UTC ]
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French publishers face delays and transparency issues in Facebook’s fake-news crackdown

French publishers are happy about Facebook's fact-checking initiative, but there's room for improvement. The post French publishers face delays and transparency issues in Facebook’s fake-news crackdown appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-23 00:00:00 UTC ]
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Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intended audience #hearst television #ae networks #automated system


You May Not See Original Facebook-Exclusive Video Content From Publishers Until August

Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek

[ AdWeek | 2017-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pushed back #multiple sources #move forward


Facebook Is Guiding Publishers Through the Rough Waters of Recent News Feed Changes

In the wake of a flood of recent changes to Facebook's News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers. Vice president of News Feed Adam Mosseri shared some "basic guideposts" for publishers looking to... Continue reading at AdWeek

[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vice president #fake news