UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It won't be perfect to startwe'll learn and evolve over timebut we think the good far outweighs the bad."~ ~ ~Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. The post After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-25 00:00:00 UTC ]
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Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
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Facebook faces lots of criticisms and questions, and while much of this is focused on privacy and security, there are also lots of queries about what is permitted on the platform. To help users to understand what's allowed and what's not, the company has published its Community Standards for... Continue reading at Betanews
[ Betanews | 2018-04-24 00:00:00 UTC ]
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Among the most challenging issues for Facebook Inc. is its role as the policeman for the free expression of its 2 billion users. Now the social network is opening up about its decision-making over which posts it decides to take down — and why. On Tuesday the company for the first time published... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-24 00:00:00 UTC ]
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Company tells Australian regulator that news makes up just 5% of content shared, and downplays its collection and use of people’s data• Sign up to receive the top stories in Australia every day at noon Facebook has told the Australian competition regulator that news makes up just 5% of the... Continue reading at The Guardian
[ The Guardian | 2018-04-24 00:00:00 UTC ]
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For U.K. publishers, the journey to becoming a Facebook Watch partner is not an obvious one. The post ‘No feedback and zero movement’: Facebook Watch’s international expansion is off to a rocky start appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels. The post Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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As some publishers try to clean up rogue online advertising, the platform has been slow to act on complaints. Time for regulationOne of the ways Facebook has been able to get away with some pretty questionable behaviour over the years is that exploiting users’ data is an abstract problem that... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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MoneySavingExpert founder says firm failed to stop false adverts luring victims into scamsMartin Lewis, the consumer advice and money-saving expert, is suing Facebook for defamation after it published dozens of fake adverts featuring his face and name. He is seeking exemplary damages in the high... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World
[ BBC World | 2018-04-20 00:00:00 UTC ]
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OUP president Niko Pfund told PW that after Mark Zuckerberg’s testimony on Capitol Hill, it became clear that Siva Vaidhyanathan's book, originall scheduled for fall, "needed to be part of the conversation" now taking place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-19 00:00:00 UTC ]
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A treatise on making moral decisions in an immoral age–or the excuses of a man Donald Trump calls a "slimeball" who "always ends up badly and out of whack"–the new James Comey book is from Macmillan, which published 'Fire and Fury' earlier this year. The post Macmillan’s Second Major Political... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-17 00:00:00 UTC ]
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Facebook Inc. Chief Executive Mark Zuckerberg faced criticism Tuesday from senators over his company’s handling of user data in a Capitol Hill hearing that could amount to a reckoning on the technology industry and its practices. “Let me just cut to the chase. If you and other social media... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-11 00:00:00 UTC ]
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Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age
[ Advertising Age | 2018-04-11 00:00:00 UTC ]
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In-depth political coverage gives news publishers a chance to monetize small but valuable audiences. The post News publishers see subscription dollars in local politics appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-10 00:00:00 UTC ]
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I’m L.A. Times books editor Carolyn Kellogg — welcome to this week’s newsletter. THE BIG STORY What can poetry do in the face of gun violence? Critic at large Adriana E. Ramirez attended a reading — in Florida, not long after the shooting at Marjory Stoneman Douglas High School in Parkland — that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-09 00:00:00 UTC ]
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When something is on people’s minds, publishers notice. In the past year, there has been a surge of books about politics. That means there will be a plethora of conversations about politics at the Festival of Books. Here are a few favorites. For an in-depth conversation about our president, don’t... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-07 00:00:00 UTC ]
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