Facebook pulls Walmart and P&G ads for lacking 'political' labeling

UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It won't be perfect to startwe'll learn and evolve over timebut we think the good far outweighs the bad."~ ~ ~Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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DC Comics Launches New DC Black Label Imprint, Plus a Conversation with Sean Murphy

All-star writers Frank Miller, Scott Snyder, Brian Azzarello, Kelly Sue DeConnick, Greg Rucka, and John Ridley join DC Black Label with their ultimate takes on modern superhero storytelling, bringing edgy and provocative standalone stories to the legends of Batman, Superman, and Wonder Woman.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sean murphy #scott snyder #greg rucka


Snapchat is welcoming outside developers, but doesn't want to make the same mistakes as Facebook

Snapchat is opening up to outside developers and apps for the first time in a bid to boost user growth with new features and collaborations. In doing so, the video messaging app is following the footsteps of its rival Facebook, which first welcomed outside developers in 2007. That helped... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-14 00:00:00 UTC ]
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Politics to the fore at BookExpo 2018

Lots of authors, lots of politics, lots of attempts at luring more booksellers—these characterised BookExpo 2018, held in New York last week. Continue reading at The Bookseller

[ The Bookseller | 2018-06-13 00:00:00 UTC ]
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Google is using Facebook fatigue to woo publishers

Through mounds of grants, training and in-house expertise, Google’s impact on the publishing business is pervasive. The post Google is using Facebook fatigue to woo publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post google #in-house expertise #publishing business


Publishers Are Seeing Traffic From More Than Just Facebook and Google

For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading at AdWeek

[ AdWeek | 2018-06-09 00:00:00 UTC ]
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Facebook advertises for 'fake news' fact checkers

Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian

[ The Guardian | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news


Authors Guild Adding Regional Chapters

The Authors Guild has announced an ambitious plan to open at least 14 regional chapters across the U.S. this year that will host variety of programs serving members in their local writing communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #ambitious plan


AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales

MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers


Stacey Dash's political career ended before it began. But there’s more drama in this California congressional race

After a two-month leave of absence, DC Entertainment President Diane Nelson will not be returning to the comic book publisher. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-07 00:00:00 UTC ]
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The Rundown: With Watch news shows, Facebook still holds the cards

Facebook is paying news publishers, but the terms show the power is still with the platform. The post The Rundown: With Watch news shows, Facebook still holds the cards appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-07 00:00:00 UTC ]
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Firm behind 'piegate' scandal set to pull out of Sun Bets venture

Software outfit Tabcorp has said it wants to exit partnership with News UK gambling siteThe company behind Sun Bets – an online gambling partnership with Rupert Murdoch’s News UK publishing group – is to pull out of the venture less than two years after the brand was widely pilloried over the... Continue reading at The Guardian

[ The Guardian | 2018-06-07 00:00:00 UTC ]
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Facebook gets CNN to bring Anderson Cooper to its new media venture

Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #initial lineup #digital publishers #video service #important step #andrew morse #exec vp #general manager #quality journalism


Facebook embraces the mobile app version of header bidding

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real time #ad space #demand sources #ad network


Political advertising online to be reformed, says UK data regulator

Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian

[ The Guardian | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook told #elizabeth denham #personal data #political purposes


Facebook Users Will Be Able to Add Licensed Music to Their Videos

Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers... Continue reading at AdWeek

[ AdWeek | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #include music


Facebook is losing its cool as teens pick YouTube and Snapchat

Three years ago, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. Not anymore.Now only 51 percent of kids ages 13 to 17 use Facebook, according to Pew Research Center. The world's largest social network has... Continue reading at Advertising Age

[ Advertising Age | 2018-06-01 00:00:00 UTC ]
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Apple Music steps closer to becoming a record label–and why not?

Apple’s services business is proving that the company has a built-in audience–a sort of affinity group–that’s ready to buy everything from apps to books to accessories. Apple Music is reportedly launching a publishing division. This would make it easier for Apple to license music, and it could... Continue reading at Fast Company

[ Fast Company | 2018-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple music #publishing division #record label #reportedly launching #license music


In the post-Facebook era, publishers see increase in direct traffic

Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post-facebook era #direct traffic #data today #mobile readers


Facebook Is Giving Scientists Its Data to Fight Misinformation

For the first time, researchers will be able to access Facebook's data and publish their findings without pre-approval from the company. Continue reading at Wired

[ Wired | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight misinformation