Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters Institute Digital News Report during an event at Columbia Journalism... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-15 00:00:00 UTC ]
News tagged with: #campbell brown #mark thompson #heated debate #ad policy

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Publishers Now Have a Monetization Tab to Turn Facebook Instant Articles Ads On or Off

Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek

[ AdWeek | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enabling publishers

Facebook tells Congress that 126 million Americans may have seen Russia-linked ads

As many as 126 million Americans may have seen divisive Russian-generated ads and posts on Facebook over the last two years, apparently part of a wide-ranging effort by Moscow to influence the 2016 presidential election, the social media company told Congress on Tuesday. “Many of the ads and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-01 00:00:00 UTC ]
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Facebook announces new ad transparency before Russia hearing

Under pressure in advance of hearings on Russian election interference, Facebook is moving to increase transparency for everyone who sees and buys political advertising on its site. Executives for the social media company said Friday they will verify political ad buyers in federal elections,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-10-28 00:00:00 UTC ]
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French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-04 00:00:00 UTC ]
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Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers

Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-02 00:00:00 UTC ]
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New York Times pulls YA novel from bestseller list after reports of fake sales

Lani Sarem’s Handbook for Mortals was taken off the No 1 spot after fellow YA authors, sceptical of ‘a book that no one has heard of’, uncovered a pattern of strategic preordersA young adult novel has been removed from the No 1 position on the New York Times bestseller lists, after detective... Continue reading at The Guardian

[ The Guardian | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas #angie thomas #debut novelist #police violence

Did a YA book buy its way to the top of the New York Times bestseller list?

For a few hours, a debut author shone at the top of the N.Y. Times bestseller list Thursday. But after online commenters questioned how the book got there, the paper removed "Handbook for Mortals" by Lani Sarem. What happened? Author Phil Stamper thought it was strange when "Handbook for Mortals"... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-08-25 00:00:00 UTC ]
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The ‘New York Times’ Books Desk Will Make You Read Again

Its chief critic took a buy-out. It's consolidating like crazy. But the Gray Lady's books team is neither flailing nor failing. Here's what it is doing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-20 00:00:00 UTC ]
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Top publishing execs say interstitial ads are the worst user experience trade-off

Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-02 00:00:00 UTC ]
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Michiko Kakutani Ends Her Reign as The New York Times’ Chief Book Critic

The Michiko Kakutani book review is an institution unto itself, one that has now come to an end as The New York Times chief book critic steps down from her role after 38 years at the Times, 34 of which have been spent writing about the work of basically every author in the contemporary Western... Continue reading at AdWeek

[ AdWeek | 2017-07-28 00:00:00 UTC ]
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Facebook needs to be more open about its hate speech policy

On Wednesday, ProPublica published a report that outlines some pretty bizarre reasoning behind Facebook's approach to hate speech and censorship. Evidence shows that Facebook has a moderation policy that could favor "white men" over "black children,"... Continue reading at Engadget

[ Engadget | 2017-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #propublica published #hate speech #evidence shows #white men #black children

Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Video View Metrics for Facebook and Instagram Are Being Added to CrowdTangle

Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek

[ AdWeek | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #video views

Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #latest additions #announced today #provide advertisers

The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek

[ AdWeek | 2017-06-13 00:00:00 UTC ]
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All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek

[ AdWeek | 2017-06-08 00:00:00 UTC ]
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‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-05 00:00:00 UTC ]
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New York Times Magazine Goes All Comics for Its Latest Issue

While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek

[ AdWeek | 2017-06-03 00:00:00 UTC ]
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Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #automated system #ae networks #hearst television #intended audience