Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like Facebook and Twitter, hoping to drive traffic to their own sites with the bold headlines.Facebook said Monday that it would “weed out” such posts after gathering feedback from users who prefer headlines that give them more information up front.The goal is to provide a better canvas for things people actually want to see. “Over time, stories with ‘click-bait’ headlines can drown out content from friends and Pages that people really care about,” the company said.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2014-08-26 00:00:00 UTC ]
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Pat Strachan is no longer at Little, Brown and Company, where she had been a senior editor since 2002. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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Heather Fain has been appointed senior v-p, director of marketing strategy, a new central marketing function within HBG. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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A Texas court has cleared the way for Hastings to move ahead with its merger with companies controlled by Joel Weinshanker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Amy Stolls has been appointed director of literature for the National Endowment for the Arts . Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-19 00:00:00 UTC ]
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British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World
[ PC World | 2014-06-17 00:00:00 UTC ]
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Carolyn Foley has joined the Penguin Random House in-house Legal group as v-p, associate general counsel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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Lisa Barnes, formerly Ballantine Bantam Dell assistant director of publicity, has joined the Random House Speakers Bureau as assistant agent director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews
[ Betanews | 2014-06-15 00:00:00 UTC ]
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At Wm. B. Eerdmans Publishing Company, Bob Hetico has been named the new director of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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At Scholastic Trade, Lizette Serrano has been promoted to director of education/library marketing and conventions, succeeding John Mason who is retiring on July 3 after 28 years at the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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Jon Sweeney's religious evolution has been as peripatetic as his writing and publishing careers. From evangelical to Episcopal to Catholic (and married to a rabbi); from bookseller to publisher to author, his love of religions and thirst for learning have kept him on the move. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Lathea Williams has joined Sourcebooks as an assistant publicity manager, working out of the company’s New York office. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-10 00:00:00 UTC ]
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PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek
[ AdWeek | 2014-06-10 00:00:00 UTC ]
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Moira McCann is stepping down as the head of Perseus Books Group's London office. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Hearst Magazine Digital Media has named Lee Sosin as senior vice president. He was formerly the vice president of strategic solutions for Yahoo!. Peter van Roden has been appointed as senior vice president of global experiences and events at the National Geographic Society. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-06 00:00:00 UTC ]
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Baker Publishing Group has appointed Kim Bangs as senior acquisitions editor for the Bethany House and Chosen divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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Gary Zelko, director and publisher of the Merck Publishing Group since 1982, has retired. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Nelson DeMille has signed a six book deal with Simon & Schuster. The bestselling author, who was at Hachette, will release his first book with S&S in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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