Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like Facebook and Twitter, hoping to drive traffic to their own sites with the bold headlines.Facebook said Monday that it would “weed out” such posts after gathering feedback from users who prefer headlines that give them more information up front.The goal is to provide a better canvas for things people actually want to see. “Over time, stories with ‘click-bait’ headlines can drown out content from friends and Pages that people really care about,” the company said.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2014-08-26 00:00:00 UTC ]
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Molly Lindley has left Simon & Schuster, where she was an associate editor, to pursue freelance editing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Jacob Dalborg is succeeding Hartmut Jedicke as board chair for Bonnier in Germany and U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Liz Perl has been promoted to executive v-p, marketing for Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Emma Ledbetter has been promoted to associate editor at Atheneum Books for Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Kristin Spang has been promoted to publishing manager and manager of special initiatives at Penguin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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At Simon & Schuster Children's Publishing, Ellen Grafton has been promoted to assistant managing editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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At Chronicle Books, Sarah Golski has been promoted to managing editor of the lifestyle group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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German publisher Bastei Lubbe is the latest overseas publisher to use digital distribution to enter the U.S. market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Time Home Entertainment, the book publishing arm of Time Inc., is moving the U.S. sales and marketing of its trade list to sister company Time Warner Retail Sales and Marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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David Goldberg, formerly of Norton, has joined David R. Godine Publishing as the director of sales and marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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Jodi Rosoff has joined Grand Central Publishing as publicity and marketing director, Forever & Forever Yours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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Tina McIntyre has been promoted to the newly created role of executive director, strategic planning and digital publisher for Little, Brown Books for Young Readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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As of April 1, Midpoint Trade Books has completed the transfer of its distribution activities to Ingram 3PL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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Jennifer Keltner will join Martingale as publisher and chief visionary officer, effective April 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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John Ortberg’s mentor, Dallas Willard, inspired him to write a book on the proper care and feeding of the soul. Through their conversations, Ortberg captured the wisdom imparted before he died, making the book “a kind of Tuesdays with Willard." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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St. Martin’s marketing executive Matthew Baldacci will move to Scholastic April 28 as v-p of marketing for the Scholastic Trade Publishing division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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Despite a string of lopsided losses in court, Apple attorneys press for a stay, noting that an appeal victory would "radically change" the legal landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-06 00:00:00 UTC ]
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New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
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Time magazine has announced several staff changes to its editorial team: • Tom Weber has been promoted to executive editor. He was previously serving as assistant managing editor. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-03 00:00:00 UTC ]
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CIROBE will celebrate its 25th anniversary next year at a new larger space in Chicago's top tourist destination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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