Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like Facebook and Twitter, hoping to drive traffic to their own sites with the bold headlines.Facebook said Monday that it would “weed out” such posts after gathering feedback from users who prefer headlines that give them more information up front.The goal is to provide a better canvas for things people actually want to see. “Over time, stories with ‘click-bait’ headlines can drown out content from friends and Pages that people really care about,” the company said.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2014-08-26 00:00:00 UTC ]
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Henry Sene Yee has been named creative director of Macmillan's new imprint, Flatiron Books, in addition to his current role as creative director for Picador Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-12 00:00:00 UTC ]
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Tiffany Tomlin has been named executive director of the newly aligned Penguin Random House Speakers Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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After his bestselling love story about finding a partner, Nicholls' new book Us will look at holding on to oneIn his hugely popular novel One Day, David Nicholls explored the search for a soulmate through the long-drawn-out love affair between Em and Dex. Five years on, Nicholls is set to take... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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At Little, Brown, Heather Fain has been promoted to v-p, deputy publisher, marketing director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Connecting content creators and consumers would be an enormous coup for news sites, magazines, TV networks, and other media. We look at three startups that could help.At magazines like Fast Company, we rely on distribution networks to get our articles to our readers. In print, the primary... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Sophie Cottrell has been promoted to to senior v-p, corporate communications at Hachette Book Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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Linda Matthews announced she is stepping down as director of Chicago Review Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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Sanj Kharbanda has been promoted to senior v-p, digital markets for Houghton Mifflin Harcourt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Diana Tsui has joined InStyle as senior editor. She joins from New York Magazine’s “The Cut,” where she served as online senior market editor. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-28 00:00:00 UTC ]
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Janet Rasche will be joining Macmillan in the newly created position of v-p, operations planning, effective March 3 Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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Reka Simonsen will be joining us at Atheneum Books for Young Readers as executive editor, effective March 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
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NEWARK — Gannett Publishing Services will cease printing operations at The Advocate’s plant downtown during 2014, the company told employees Thursday. All production work for The Advocate and numerous other daily and weekly newsp ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-27 00:00:00 UTC ]
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Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
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After 34 years at Simon & Schuster, sales rep Michael Carley will be retiring on April 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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The Bodley Head has appointed Will Hammond as editorial director. Hammond is currently... Continue reading at The Bookseller
[ The Bookseller | 2014-02-25 00:00:00 UTC ]
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Apple is looking to escape from New York. In a filing this week, Apple attorneys argue that Judge Denise Cote does not have jurisdiction to oversee its upcoming damages trial. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Local Government Association calls on websites to highlight dangers of drinking game linked to several deathsTwitter and Facebook should introduce warnings about the drinking game neknominate, which has been linked to several deaths, councils have said. The Local Government Association (LGA),... Continue reading at The Guardian
[ The Guardian | 2014-02-22 00:00:00 UTC ]
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If the announcement of Facebook paying $19 billion in cash and stock for WhatsApp surprised you then maybe you’d forgotten this prediction I published on January 8th: #6 -- Facebook transforms itself (or tries to) with a huge acquisition. I wrote long ago that we’d never see Facebook in the Dow... Continue reading at Betanews
[ Betanews | 2014-02-21 00:00:00 UTC ]
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Macmillan Science and Education has named Allison Rutledge-Parisi Chief People Officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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Suzy Draddy Jacobs has been named publisher of Capitol File magazine. Most recently, Jacobs served as vice president of the Mid-Atlantic and Southeast region for The Week. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-20 00:00:00 UTC ]
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