Facebook will reduce “click-bait” posts of outside links that try to lure users with eye-catching headlines.Headlines such as “You’ll never believe why ...” or “This is the craziest thing ever,” are common on the Internet. Publishers, including marketers, post the links on social sites like Facebook and Twitter, hoping to drive traffic to their own sites with the bold headlines.Facebook said Monday that it would “weed out” such posts after gathering feedback from users who prefer headlines that give them more information up front.The goal is to provide a better canvas for things people actually want to see. “Over time, stories with ‘click-bait’ headlines can drown out content from friends and Pages that people really care about,” the company said.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2014-08-26 00:00:00 UTC ]
News tagged with:
#social sites
#craziest thing
#drive traffic
#gathering feedback
At Hachette India, Poulomi Chatterjee has been appointed editorial director to replace Nandita Aggarwal, who is leaving to pursue personal projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette india
Grace Kendall is joining Farrar, Straus and Giroux Books for Young Readers on April 7 as an editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#giroux books
#young readers
Elizabeth Bewley has joined Houghton Mifflin Harcourt Books for Young Readers as executive editor based in the NYC office, starting April 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young readers
At Nelson Books, an imprint of Thomas Nelson, Chad Cannon has been promoted to v-p of marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nelson books
#thomas nelson
Phaidon Press has appointed Jacky Klein as commissioning editor for art, effective June 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phaidon press
Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek
[ AdWeek | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad spend
Wendy Wong, senior v-p of marketing for The Ken Blanchard Companies, has joined the board of directors at The Berrett-Koehler Group, Inc., the parent company of Berrett-Koehler Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
More news stories like this |
Devin Kirk will join Macmillan on April 14 as the new v-p, international sales and marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international sales
Marlena Bittner will join Flatiron Books on May 15 as the director of publicity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
More news stories like this |
Science magazine Discover had 69,000 Facebook likes at the beginning of 2013. Growing steadily, that audience had doubled by September. Then in October, it doubled again. November? Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-25 00:00:00 UTC ]
More news stories like this |
Gary Goldstein has been promoted to editorial director, Kensington Publishing. Previously, he was executive editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kensington publishing
Michael Taeckens, marketing director at Graywolf Press, will be moving to North Carolina in mid-May to run his own marketing and publicity business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing director
#graywolf press
#north carolina
Daisy Kline has been named v-p, national accounts, Penguin Young Readers Group, effective April 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named v-
#national accounts
At ICM Partners, Alexandra Machinist has joined the agency’s publications department led by Sloan Harris and Esther Newberg. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#icm partners
#alexandra machinist
#esther newberg
At Highlights, Jack W. Perry has been named v-p, print and ebook sales, effective March 31 Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named v-
#ebook sales
Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsor content
Amid violent political protests and the threat of occupation by Russian troops, Ukrainians are moving to protect their most precious literary treasures. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#protect libraries
Yesterday a report from The Intercept exposed NSA documents apparently showing how it could infect "millions" of computers with malware and even masquerade as a Facebook server. Now, Facebook CEO Mark Zuckerberg and the NSA have both published... Continue reading at Engadget
[ Engadget | 2014-03-14 00:00:00 UTC ]
More news stories like this |
Mindy Fichter has been promoted to associate director of publicity at DK Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate director
#dk publishing
Penguin Random House has appointed Steve Connolly as the new managing director for its operations in South Africa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#south africa