Facebook moves to block offensive terms from targeted advertising campaigns

Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook users... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
News tagged with: #facebook moves #facebook users #propublica published

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Poulter sparks BA debate on terms

A debate over how much publishers care about independent booksellers broke out during yesterday... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers care

AOL CEO Says Scalability Is Needed in Native Advertising

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek

[ AdWeek | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing community #long run #online services #user experience

Russian Government Targets $100m at Book Industry in Crisis

With 20% of Russia's bookstores having closed and book sales in free fall, the government is investing $100m to promote reading and change in the industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry #book sales #free fall #promote reading

Sunday Mirror moves away from celebrities with Notebook launch

Sunday Mirror is to replace its Celebs on Sunday magazine with a new glossy called Notebook, in response to the declining appetite for weekly celebrity magazines. Continue reading at Media Week

[ Media Week | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday mirror #sunday magazine

How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Moving at Warp Speed

The Star Trek publishing program, anchored by Pocket Books for fiction and other formats and IDW for comic books, has exploded in the last few years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pocket books #comic books

Penguin and WHS partner on charity summer reading campaign

Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller

[ The Bookseller | 2013-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise money

Marysue Rucci: Moving Beyond ‘Little Bee’

Marysue Rucci said the moment that changed her career came in 1996. At the time she worked for Lisa Drew Books, a now-defunct imprint of Scribner, as an assistant. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-20 00:00:00 UTC ]
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Free The Press Campaign Trying To Raise $660 Million To Buy Tribune Co.

The folks at The Other 98% really, really don't want to see the Koch brothers to buy the Tribune Company. The non-profit organization has launched a fundraising campaign on Indiegogo to make a bid for the publishing company, which owns the Chic ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #koch brothers #tribune company #non-profit organization

Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #abrams books #book marketers

WHS campaign for Theakstons crime award kicks off

W H Smith's promotion of the 2013 Theakstons Old Peculier Crime Novel of the Year award... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peculier crime

Roddy Doyle moves to Macmillan Children's

Macmillan Children’s Books has acquired a new children’s title by Man Booker Prize-... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children

'Nine-month' campaign for L,B Beatles book

A range of exclusive Beatles content is being used in a "nine-month pre-publication... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative ways #big titles

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

Evans moves from MJ to Headline

Mari Evans is to join Headline as publishing director, fiction, with a brief to lead its... Continue reading at The Bookseller

[ The Bookseller | 2013-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #join headline #mari evans

Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

Guess the Most Offensive Book of 2013? Nope, Not 50 Shades of Grey

The books series cited as being most often subject to complaints in 2012, as determined by a study by the American Library Association, wes Dav Pilkey’s Captain Underpants books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-18 00:00:00 UTC ]
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