Facebook Messenger as a platform? It's a gamble

Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San Francisco, Facebook will show off new tools to help third party developers build apps, deploy them on Facebook and monetize them through Facebook advertising.Among those tools might be a new service for developers to publish content or features of their own inside Messenger, according to a TechCrunch article. Facebook did not respond to requests for comment.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2015-03-24 00:00:00 UTC ]
News tagged with: #facebook messenger #facebook advertising #messenger app #f8 conference #publish content

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By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Animals Are Messengers In Richard Louv's Latest

Louv’s new book, 'Our Wild Callings,' is about our relationship to the wildlife around us. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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‘It’s found money’: YouTube stars look for ways to expand to Facebook

Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 04:01:07 UTC ]
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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Facebook is getting very, very good at faking your face

But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company

[ Fast Company | 2019-09-04 09:00:55 UTC ]
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Facebook Joins Initial Lineup at IAB’s NewFronts West

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[ AdWeek | 2019-08-08 15:34:45 UTC ]
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ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

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[ AdWeek | 2019-08-05 19:31:34 UTC ]
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CUP launches early content platform Cambridge Open Engage

Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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Procter & Gamble, a U.S. soccer sponsor, backs the women’s team's fight for equal pay: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age

[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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What to know about Europe’s fight on platform hate speech

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[ Digiday | 2019-07-12 04:00:09 UTC ]
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Facebook and the private group problem

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[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
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S&S UK buys nine titles in Shannon Messenger series

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[ The Bookseller | 2019-07-03 06:53:15 UTC ]
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This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

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[ AdWeek | 2019-06-27 14:00:59 UTC ]
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Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad  was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
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Cannes Lions’ last day (phew). Plus, Facebook’s familiar-looking new logo: Friday Wake-Up Call

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[ Advertising Age | 2019-06-21 10:00:00 UTC ]
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Facebook wants some regulation—at least on brand safety

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[ Advertising Age | 2019-06-19 11:21:19 UTC ]
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Cannes Briefing: Facebook wants to regain trust (and change the topic)

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[ Digiday | 2019-06-19 04:01:44 UTC ]
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Facebook warns that it can’t fully solve the toxic content problem

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[ Advertising Age | 2019-06-18 20:37:03 UTC ]
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[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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[ Crains New York | 2019-06-11 20:09:08 UTC ]
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