The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time on the NewFronts stage... Continue reading at 'AdWeek'
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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The American Library Association and the Association of Research Libraries are among the organizations to join a new coalition dedicated to promoting "balanced" copyright laws. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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When disaster strikes, technology can often be put to good use. Following the devastating earthquake that struck Nepal this week, Google and Facebook are among the companies helping those in the area, as well as people looking for friends and relatives. Google's People Finder does very much what... Continue reading at Betanews
[ Betanews | 2015-04-26 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being... Continue reading at AdWeek
[ AdWeek | 2015-04-22 00:00:00 UTC ]
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Authors including Joanne Harris, Malorie Blackman and Neil Gaiman have joined the council of the Society of Authors (SoA). Other new members are Roger McGough, Ian Rankin, Anne Sebba and Sarah Waters. Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday
[ Digiday | 2015-04-20 00:00:00 UTC ]
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On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours. "In every... Continue reading at AdWeek
[ AdWeek | 2015-04-20 00:00:00 UTC ]
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Quercus has acquired a book by Guardian columnist and GQ culture writer Lindy West. Shrill will be a “laugh-out-loud portrayal of what it means to become self-aware the hard way, in a popular culture that is hostile to women (especially fat women) and doesn't think women (especially feminists)... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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James Horobin, previously group sales, marketing and publicity director at Simon & Schuster, is to join the recently launched Bonnier Publishing Fiction division as executive director with responsibility for sales and marketing. Horobin, who left S&S last month, will take up his new... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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Literary agent Elinor Cooper has joined Diamond Kahn & Woods (DKW) from Rochelle Stevens & Co, bringing her list of clients with her. Cooper worked as an agent at Rochelle Stevens & Co for two years and was previously an associate agent at AP Watt Ltd for eight years. DKW was set... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform. "The Tim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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Tasker, who has held positions at Simon & Schuster and Scholastic, most recently served as v-p, product development at Disney Publishing Worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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HarperCollins has hired Claire Ward as fiction art director, joining from Transworld where she has worked for 25 years. Ward, who will begin at HarperCollins in July, has designed covers for titles such as Before I Go to Sleep, The Unlikely Pilgrimage of Harold Fry, The Book Thief and The Girl... Continue reading at The Bookseller
[ The Bookseller | 2015-04-11 00:00:00 UTC ]
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The findings of a new survey debunks theories that Facebook is losing its “cool factor” among teenagers.Facebook is the most popular social network among teens, according to the results of the survey published Wednesday night by the Pew Research Center. The researchers found that 71 percent of... Continue reading at PC World
[ PC World | 2015-04-09 00:00:00 UTC ]
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Seattle booksellers are trying to outdo their colleagues in other cities as they celebrate Independent Bookstore Day on May 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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McGraw-Hill’s Kevin Watt will join digital textbook platform Kortext as business development director at the end of April. Watt is moving from his position as head of sales for the UK, Ireland, Northern Europe and Southern Africa at McGraw-Hill Education. In his new role at Kortext, Watt will... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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The social networking site creates a new baby book designed for children to inherit an online identity on Facebook. Continue reading at BBC World
[ BBC World | 2015-04-07 00:00:00 UTC ]
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Today Turkey blocked access to a number of websites including YouTube and Twitter. The ban came after the sites published images of a prosecutor being taken hostage at a court in Istanbul earlier in the week. Google has vowed to getting things back up and running, but it's not the same story for... Continue reading at Betanews
[ Betanews | 2015-04-06 00:00:00 UTC ]
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#court ruling
Nikao Yang is the senior vice president of global marketing at Opera Mediaworks and senior vice president of business development and marketing. “Scrolling the feed” is the new flicking through TV channels with a remote. It’s the alternative to flipping the pages in a magazine. It’s even... Continue reading at Digiday
[ Digiday | 2015-04-02 00:00:00 UTC ]
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#global marketing
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